Branding is all the fad nowadays. So where did it all start? A long, long time ago, when cowboys were more numerous in quantity, and cow rearing is more popular than today, there was a problem. You see, when the cows were out grazing the grass in the open, they often got mixed up with cows from another farm or company. This issue caused quite an argument at times when the cowboys were trying to lead the right cows home. So the owners decided to 'brand' the cow with hot irons that have the symbols of the respective companies. In short, branding is a form of identification, and it can have different kinds of association, negative or positive. This is needed credibility for you to sell more e-books or information products.

Lots of companies spend billions a year on ad and marketing campaigns to strengthen their products' brand ownership. E.g. if a company selling corn flakes wants to emphasize on the natural, organic factor, then all its advertisements will show repeatedly how natural and organic the product is. A company can also use advertising to change perception of its existing brands, e.g. from its existing 'oldness' to something more 'hip and vibrant' to connect with the young. And branding is very relevant on the online world as well.

Why spend much effort on improving the branding of your product? Branding can help to make your product stand out among the rest of the products, especially in fiercely competitive categories like slimming, internet marketing and network marketing. E.g. coffee is a commodity, but Starbucks is able to re-brand coffee to something luxurious and aspirational. Below lists 3 ways for you to brand your online e-book or information product.

#1:

One important component of branding is to create a logo. Put this logo wherever your product appears on the web, so that consumers can associate the logo with your product. The association has to be a positive one, such as this logo is always associated with good quality, value for money products in the niche of 'car repair'. Look at McDonald's and its golden arch, which is recognizable in every corner of planet earth. It is associated with consistency of product quality, convenience, burgers, fast food, and Americanism. Another good example is Apple, with its Apple logo, that denotes creativity and easy to use products.

You can use your picture as a logo as well, so that your face can be recognized as a symbol of quality, or an expert in a particular niche, such as the guru in 'car repair' technology.

#2:

Use a slogan next to your product feature or advertisement. E.g. Nike has 'Just Do It', which denotes the aspiration of many to engage more in exercises and running. Avis car rental service has a slogan 'We are #2, therefore we try harder', to denote their hard working, ever improving spirit in service. What is your slogan?

#3:

The third easiest way is to put a buzzword or your name next to your products' names as a form of identification, and potential for long term mental associations. E.g. Michael Bay's Instant Blog Generator Software, and Michael Bay's 5 minute Article Writer Software to associate Michael Bay's name with speed.

Yes, the big multi-national companies spend billions in advertisements such as that seen in Super Bowls.

For small start ups on the internet, the above 3 methods will get you started on branding without burning a hole in your pocket. The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes.