So you've just came back from that perfect vacation and you are excited to relive it again and again through the videos that you took? How would you feel if your videos were lousy? There's nothing worse then taking the perfect vacation, and then having a very imperfect recording of it! Read on for a few suggestions on how you can shoot high quality vacation videos.
SOUND
Built-in camera microphones tend to pick up every sound around them. Your ears are more directional than these microphones, meaning that you can pick out someone’s voice in a crowd. Your camera microphone cannot do this. It will only hear the crowd. If you want to pick out a particular sound, whether it is someone’s voice, a car, some music in a parade etc., you need to get physically close the subject. The reverse happens when you get in close – the camera picks up the sound of your subject and tends to cancel out all the surrounding noise.
WALKING WITH YOUR CAMERA
If you have to walk with your camera in the record mode because your subject is moving and you are following it, or you’re with a walking tour and you can’t stop, then use your zoom lever to zoom out to your widest setting. This will reduce the appearance of camera shake that is transmitted through your hand to the camera. When you zoom in close to your subject the high zoom setting not only magnifies your subject in the frame, but also magnifies any shaky hand movements. Also, try rocking from the heel of your foot to your toes as you walk in a kind of arc shape, rather than just jolting each foot down on the ground. This all provides for smooth movement.
PANNING AND TILTING
“Panning” is when you move your camera from left to right, as in a panoramic shot of the horizon. “Tilting” is the up and down motion of the camera, as in shooting a building from the tip all the way down to the foundation. When you pan or tilt your camera there is a tendency to go too fast which results in motion sickness for your viewers. As a general rule, move your camera about one-third to one-half of the speed you think you should. Always have a starting and finishing point for your pan or tilt.
ADDITIONAL TIPS
Try to keep all your movements smooth by moving slower than you think you should. Pre-think your shots if you can and shoot with purpose. Shoot more footage than you need and then edit it later on your computer. Think about your viewer and what you want to actually show them in each shot. It may be a race car or birds in a park. If you’re shooting a building, also video tape some of the birds that rest on it or some of the people who walk by it. Why not interview your tour guide on tape?
With some practice you may even notice yourself getting creative.
Make High Quality Videos
Of course a brochure is going to need a lot of attention for the writing. You'll likely spend a lot of time making sure the writing is just right and exactly what you need to garner a lot of attention, but what about the shorter advertisements?
Postcard printing is a good example of this. Postcards don't often have a lot of writing on them when compared to other advertisements. This is one of the smallest, most compact styles of advertisement you'll likely see. And because postcards need to grab attention really fast, often the focus with them is more on visuals than it is on words.
But this apparent wisdom that the less words you write the less attention you need to spend on them is completely opposite of the truth. When you have very little to say what you do say needs to be that much stronger. Even the smallest mistake or weakness is going to have that much larger of an impact because there are fewer words on the page.
A brochure gives you more room for error than you're going to have with a postcard, and don't think visuals are going to completely make up for a lack of strong writing. You need to grab a person's attention fast, but once you have it are you giving them something high quality, or are you going to lose their attention just as fast as you gained it?
Think about headlines. A headline has a lot less words than the actual text beneath it, but the headline is harder to write, and more important to an advertisement, because this is what people are going to be initially judging the advertisement on. Apply the level of skill you do to your headlines to your postcards or posters or flyers.
No matter what you're writing for, whether it's postcard printing or a detailed brochures, you need to be sure that you're going into it with the same level of dedication that you would any other kind of writing. Consider it the most important part of the advertising and make sure you do the best job you possibly can.
If something only has thirty words on it, people are going to be a lot more aware of every single word than they would for something that has three hundred words on it. You need to be sure that every single word is exactly what you want it to be and helps further your advertisement and increase the odds of a sale. Never let your writing slip because you think it isn't as important. No matter what kind of advertisement you're writing for, and no matter how long or short it is, the writing will always be what conveys your message, and you never want to mess up something as important as that.
Both Sally Rutherford & Kaitlyn Miller are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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