Do you know about bumper stickers? It is actually a marketing tool that is easy as well as inexpensive. It is a perfect choice for you if you have target customers at a location, or your customer belongs to a particular category (like moms in the range 25-35). All it costs is about 25 cents per sticker but it gives you a huge amount of profit. Lets discuss it in more details.

First we must know what bumper stickers are. Bumper stickers are adhesive labels or stickers which have a message printed on them. You are supposed to stick it on the bumper of an automobile so that people sitting in other vehicles can read it ? some people do stick it on other objects too.

You can easily spread your word with bumper stickers as people generally notice such stickers when they go to a parking lot, or while following a car and also when they are on road and your car passes by. So even without your being there, you are able to create a 'touch point' with them.

You can get bumper sticker made as per your requirements. Though there are no set rules but you should keep few things in mind. Don't make them too big as then people will refuse to put them on their cars and if it is too small, it will hardly get noticed. You can get them made the way you want.

However, in that flexibility lie pitfalls as well. If you design a bumper sticker with just your logo, with too much text or oversell your product, it may not have the desired impact. For it to generate sales for you, it has to connect with your audience. It must help them in someway, have some humor or connect with their ideas, or better still, help THEM express themselves.

Your customers are going to feel wonderful when they are expressing themselves by putting your stickers on their bumpers. Use plenty of innovative ideas. The customer consumes you sticker and that's it! You don't need to do anything else to spread your marketing message.

Use tips (beauty tips if you are a beautician) or corroborate your other marketing message using bumper stickers. You can also ride on other trends and fads. E.g. it could be about support to a sports group or various sports groups. You can make a sticker for each of the rival sports group! The same applies to politics as well (like a presidential election) though it's a little more risky.

You can use some other techniques to make your sticker more viral. Making it in less quantity and designing it as a status symbol would increase its popularity. Everyone would like to have it to show it off. As the number of people noticing it increases, so would the demand for them. Wouldn't it be just wonderful!

Be careful in using bumper sticker. Use it smartly and with responsibility. It will surely bring you lots of customers and plenty of profits.