Putting up a video sales page is useless if no one is aware of its existence. This is why videos should not only be available through your company website but also through other channels on the Internet. Just like marketing text-based content, you also need to tell everyone on the Web that your video is up in order for people to visit your website and view your video. Only then will you be able to convince them to take advantage of your services or product offers.



1. Social bookmarking

Social bookmarking offers a good way to promote your videos, free of charge. All you need to do is create a personal profile and use these bookmarking sites as if you were your product's potential consumer trying to obtain information about your brand through web pages. Each time you update your video sales page, you want to bookmark the page through various services such as Del.icio.us or StumbleUpon. Make sure to select tags that consumers normally use to find your product and include a link to your video sales page to direct users to your own site.

2. Social networking

Social networking helps you target a particular demographic effectively so you get to promote your video sales page to people who have a higher probability of using your services or products. To promote your video sales pages through social networking sites, you simply need to create a profile for your company and build your contact list on the site. Facebook and MySpace come with features that allow you to update your status or post videos on your page. You can either include a link to your latest video installment on your personal profile for all your contacts to see or you can post a part of your video, enticing users to watch the rest on your website.

3. Blogging

Another way to promote your video sales page for free is by putting up a blog. Blogs or weblogs are venues where you can post updates on your products, and offer industry developments and even guidelines for consumers who may be actively looking for your products. There are a lot of blog hosting services where you can actively promote your video sales pages. Blogger, Wordpress and Yahoo 360° are just some of the many blog hosting services that you can use.

Blogs are not meant to contain press releases or your corporate brochure, so make sure to post interesting content to convince your visitors to stick around and keep coming back. A good way to promote your videos is to talk about what the clips contain or create a unique teaser of your video series on the blog to invite your audience to learn more by going to your actual website.

4. Article marketing

Another good way to market your video sales page is through article distribution. Write articles related to the topic of your videos and submit them to the top article directories such as Ezinearticles and Buzzle. Articles should be informative; they should answer questions that readers may have on a topic. But to attract them to your video sales page, you shouldn't give them all the answers within the article. Entice them by giving them bits of information and convince them that it is important to head to your website to learn more.

5. Microblogging

Twitter allows users to post short notes on their pages for all their contacts to see. These short updates can prove to be indispensable in promoting your latest video. As in other social networking websites, you just need to create a company profile and post the latest developments on your brand with links to your video pages.

If you're going to create a whole series of videos as part of your campaign, you want to regularly post updates on Twitter so everyone knows when the next installment comes up. To build your contacts, you want to follow other users preferably in the same industry. Users are bound to reciprocate the effort so this is a good way to obtain as many followers to your feeds as well.