When foreseeing for the web, one aspect of the design that needs long and hard consideration is colour. Choosing colours without thought or knowledge may discourage users from the site. Picking the right colours with thought and background knowledge could lead to a greater design.Knowing about colour psychology and symbolism is pivotal to knowing which colours affect people in certain ways. Colour picture is strongly linked to emotions and senses these as happiness, sadness and passion.Colours can also be used to emphasise contrast and highlight sections of a webpage that you might require the user to see or interact with these as a promotion box or a buy now button.Here is a listing of well-liked colours and how they make members of public feel.

White is a minimalist colour. Associated with simplicity, cleanliness and purity, it can be used effectively to highlight images.Yellow is the colour of comfort, liveliness, fortitude and happiness. It is a vibrant colour that can be used to highlight desired regions on a web page.The colour red could summon senses of desire, courage and strength. It is a strong colour and if used in small doses, it is commendable for highlighting issues.

Black may be related to death, mourning, power and style. Many heavy metal music acts use black as their main colour due to its links with death and evil.Yellow summons up visions of summer, joy and optimism. It is a colour that could be overwhelming and if used in conjunction with black, it creates a warning feel.Like yellow, red is a colour that is associated with have affection for, sex and drive. It too may be over powering if over used, but it is notable to attract attention.

Brown could be used to express trust and honesty in a design. It could also be associated with ancient age, warmth and comfort.Orange is related to enthusiasm, creativity and stimulation. It could be used in web design to denote friendliness.

The darker side of purple could be very deep and luscious. It may be associated with royalty, spirituality, arrogance and luxury. The lighter end can stand for romance and delicacy. It is a colour that is not in truth used much on websites.Bounteous of pluck, vibrancy and stimulation, orange is a superb colour to use in web design. It may be used to bring a impression of youthfulness to a design.

Knowing about what colours symbolise and the subconscious power of them may be of well known benefit when planning websites. By knowing the target audience, web designers may thoughtfully pick colours which connect to the end user thus making the site appealing and attractive. E-commerce places could be improved by guiding the user to the buy now button by drawing attention and creating contrast.