A lot has been said about getting higher rankings in Google, and virtual space is literally overflowing with information detailing how you should make website submissions to Google, get a higher Pagerank and higher Google rankings ad infinitum. However, in the bargain of submitting to Google, many webmasters forget the second most important search engine on the internet—Yahoo. When it comes to people looking for certain information and products, then Yahoo also has a dedicated clientele that cannot be ignored when making search engine submissions. A small yet comprehensive guide about getting listed in Yahoo is as follows:
• The first thing that you need to do before you submit to Yahoo is to analyze whether your webpage actually has original and valuable content. Pages that focus on human beings rather than search engines are appreciated by Yahoo and as a result, you will rank higher if you provide good content interspersed with useful hyperlinks and accurate meta tags.
• The key to getting higher rankings in Yahoo search results is to submit your webpage to the most apt category available. When making website submissions to Yahoo, make it a point to locate the correct category for your website, since this would help in getting your site listed quickly and easily.
• When making web site submissions to Yahoo or even when making other search engine submissions, make it a point to adhere to all their rules and regulations. Search engines can afford to be quite pricey and ignoring a small rule or by rule can get your site blacklisted.
• A particular idiosyncrasy related to Yahoo is that the search engine condemns the use of promotional copy on websites. As a result, you might face problems getting your site listed if it is full of promotional words like best, cheapest and unrivalled when making web site submissions to Yahoo.
• Most search engine bots have become quite savvy and are undoubtedly becoming savvier by the day. Avoid keyword stuffing on your site since this will only create problems for getting your sites listed with search engines. Make sure that you have a low keyword density and that your text makes sense to human beings before making search engine submissions.
• When making search engine submissions to Yahoo, you will need to provide them with correct information since the provision of any kind of misinformation regarding your business; its policies and procedures will be taken as fraud. So be doubly careful while filling out search engine submission forms and double check the information that you provide to prevent any future problems.
• Yahoo requires that you provide them with a physical business address, instead of just a mailing one. This is a good thing too since it keeps scammers out.
• Remember that your site will not be looked upon favorably if you have links on link farms and if you have resorted to paid linking. The same case applies if you have your back links on sites that are blacklisted. Excessive keyword stuffing and content duplication will also lead you nowhere when you are making search engine submissions. Apart from these, you should also avoid using any cloaking techniques or methods that will temporarily inflate your search engine rankings, and hopefully, you will be able to make search engine submissions that get you high search engine rankings in Yahoo.
Making Website For Free
If you were to walk into a business establishment, but you couldn't find the products that were being offered for sale or someone that could help you, chances are pretty good that you would leave, right? When you look at a website that's poorly designed, the same things happened. Visitors who can't immediately figure out a website are more than likely going to go back to the web search page to see what other sites are available. It's a matter of creating a user friendly site ? and here's how you can do it.
Step #1: Think Less is More
Many businesses think that adding a lot of bells and whistles to a website is the way to increase their customer traffic. When you have a lot of graphics, Java applications, and other add-ons, you're not only going to confuse your visitor, but you are also going to overwhelm them. These are distractions that will make your website load slowly and, for some visitors, it may not load at all.
You need to start thinking about creating a website where less is more. You want to include the things that your customer needs in order to learn more about your business and to buy products or schedule services. Everything else is taking away from the basic goals of your business ? which is also taking away your ability to make money.
Here are some things that you will want to remove from your website, or at least from the home page. Visitors make their decisions about your website from the first page they see, so this is where you need to quickly establish a professional impression.
Remove bright colors. Remove flashing words. Remove video clips (unless that's your business). Remove animated graphics.
Step #2: Remember the Basic Things Your Customer Needs
Like the first step, you need to realize that less is more. There are only a few things that a customer needs when they enter your site:
A home page that identifies who you are and what you sell. An About Us page that talks about the company. A list of products. A way to pay for things. A place to get help or contact information.
Try to look at this list as a check list of the things you absolutely have to include in order to be user friendly. These are things that a website visitor is going to look for, so when you don't include them, you will confuse them and often make them look for another website that is more accessible in terms of their needs.
Step #3: Make Sure Contact Information/Help is Available
A way to contact you can be as simple as an email address, while other websites have 'live' support desks. In most cases, as long as there is a way for a customer to get help, this will help them in their experience with you. You might want to include a FAQ or frequently asked questions section that will help them with basic queries, while offering an email address for more complicated questions. A phone number is another easy way for customers to contact you and for them to feel like you are always available for their needs.
Extra Credit: Look to Other Successful Websites
If you still aren't sure what to include and what not to include on your website, look at other websites that you frequent. You will notice this formula is the same. They offer simple ways to access different features, without being confusing or too energetic.
You can also include a comments section for visitors to tell you about their website experience so that you can make adjustments as necessary too.
Both T. Pierce & Scott Oliver are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
T. Pierce has sinced written about articles on various topics from Computers and The Internet. Terry is the owner of one of the Internet's most popular site promotion websites - www.iSellPagerank.com. For more information on their search engine. T. Pierce's top article generates over 6600 views. Bookmark T. Pierce to your Favourites.
Scott Oliver has sinced written about articles on various topics from Fitness, SEO Search Engine Optimization and About Web Hosting. Scott Oliver offers free video coaching to help you build a profitable home business FAST. Get an hour of "Website Traffic Secrets" and "Minisite Creation Tactics" for FREE -- immediate access here:. Scott Oliver's top article generates over 6600 views. Bookmark Scott Oliver to your Favourites.
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