If you utilize e-mail well, you can keep your customers with you 3 times as long. What is the most personal way to contact someone on the internet? Email is the answer. By using email you can sell to your customers over and over again, by forging a trusting relationship and making a business opportunity based on your individual personality.



Google AdWords discussions are incomplete without a conversation about how to turn that costly millisecond click into a long lasting relationship. When an individual clicks on your AdWords ad, you pay 50 cents regardless of what happens afterward. If your potential client only looks at your page for a few seconds then leaves, chances are you won't see him again unless you pay again.

You are paying 50 cents for five seconds of this guys time-WOW, that works up to be $600 per hour! That way of looking at it could be depressing, but, if that individual leaves their email address, you can correspond with them on an ongoing basis for a fraction of that 50 cents, or for free. With a choice between buying your $1,000 product and giving you his email address which is more likely? You can still sell him your product later.

The more complex your sales process, the more important it is to break it up into bite-sized steps.

The Effectiveness Of Email Use Relies On Being Personal

Run-of-the-mill advertisers have little respect for the personal nature of e-mail. They don't realize how easy it is to turn off otherwise receptive prospects to their message, just by violating that.

It is essential to write as an individual. The exception is, if you are writing to someone who is a part of a group where each member knows the other members. Otherwise always compose your emails on a personal vein. Speak to your client, one person.

1.A "From" Field that Shows You're a Real Person

Consider that if speaking to an individual in the text of your message is working than think how to apply that to other areas of the email. How about your "from" field. Look at the different impressions that these "from" lines make:

Bill Kastl

William Kastl

William Kastl

Nakatomi Corporation

William D. Kastl, Nakatomi Corporation

Nakatomi Sales Department

Bill Kastl, Nakatomi Sales

Without the spam look you want to be amiable and personal. Spammers aim for this look themselves, the this is from your long lost friend look, so the truly personal look can be a difficult thing to achieve. The ticket is to include something in the email that is so connected to their peculiar interest that spammers could never have invented it.

Choose your from field so that your clients can identify with you and stay with you.

2. A Provocative Subject Line

The context of your email is what will spell success or failure for your email. The subject line will work, not because of a standardized copywriters rule, but because they say something about what a targeted group of people are interested in at that moment.

If I were to show you ordinary samples of email subject lines, it would be virtually impossible for them not to sound like spam. So lets get a specific subject that you will understand: Google AdWords

* When Google is NOT the Best Way to Get a Customer

* Are Google Employees Spying on You?

* Google's 'Don't Be Evil' and all that

* Five Insidious Lies About Selling On The Web

The subject lines dont blare at the reader with cheap promotional verbiage, they are suggesting to the reader that there is a tale to be told. They intrigue them instead of repelling them.