Viral Marketing means to give away ebooks and e-articles freely so that it spreads like a virus exponentially. In the ebooks and e-articles, we give links to our site and a short bio or resource box declaring who we are.
It is also known as the Pull Strategy of Marketing. The Resource box at the bottom contains the link to our site. Provided the article is good, the reader of that article clicks on our site address and comes to our site. We have, in other words, pulled him/her to our site via our article. We also provide our email address. The reader can click and contact us at any time.
The article proclaims that we know the subject and we will be considered experts in our field if we write good e-articles and e-books and distribute them. Some people find it difficult to distribute them freely. After all creating an e-article or an ebook is time consuming. So what is the advantage in distributing them free? But if you want the much needed exposure which is crucial to business success, better give it away!
" Be an expert with your own booklet " is what the marketing geniuses proclaim. If you write a booklet about the subject you are dealing using technical terms, people will definitely ask you about the terms and the subject in general. Answer their questions and they will respect your knowledge and expertise.
Write Articles
The mantra on the Net is 'Publish or Perish'. The Net is defined as the Information Encyclopaedia. It is a repository of free information and resources.
You can write on the subject which deals with your area of expertise. The main ingredients of content creation are Research, knowledge, skill and style.
Research
Read books on the subject. You can go to search engines and type the subject that deals with your area of expertise. You can subscribe to other ezines which deal with that subject. And thus study more about the subject.
All information is available on the Net. All you have to do is to go to the search engines and group lists and find out information about your subject.
Knowledge
You have heard the proverb " Knowledge is Power". There are many types of knowledge. Technical knowledge, marketing knowledge, knowledge of language etc. We have to be accepted by the target audience. For this we should convince our customers that we are experts in our field. Be a specialist first, then be an expert and then be an authority, a self-development expert used to say. If you know more than your competitors, definitely you have a competitve edge over your competition. If you can establish that you are a scholar in your field and is head and shoulders above your competition in knowledge,
they will come in droves. Why should they go to somebody who is less knowledgeable?
So it is imperative to develop professional knowledge, to study more and more about the subject we are dealing with, even though it is time-consuming. Remember on the Net, there are so many scholars in various fields, each claiming to be experts in their field. On the Web, the competition is fierce and is only a click away. So our chances of survival are bright if only we are equipped with the latest knowledge in our field. The customers are not fools and they will evaluate us as well as our competition.
Skill
Writing skill does not come all of a sudden. Writing is basically intuitively inspired and comes from within. But this creative talent is in all of us. We have not tapped this divine resource fully. If we give ourselves to Meditation and lapse into silence, we can see that this talent blossoms of its own. Age is not a factor for we see Goethe wrote "The Faust" at the age of eighty and Chaucer wrote "The Canterbury Tales" at sixty!
Start by writing whatever you feel about the subject you are handling in your diary. Group these small bits of information. When you assemble these tiny bits of info and arrange them, you will be surprised to know that you have written an article. Improve on what you have written. Let it take some days and after some days of improvisation, you will come to know it has become a great article.
It so happened to me. The first article I wrote was about Astro Numerology and I sent it to some friends. They hailed it as a great article. This was a great boost to my morale. I started an ezine, the Z Files and published my own articles which was well received by the multitude. This furthur boosted my confidence. I then submitted my articles to the ezines which deal with Astrology. The publishers thanked me and published my articles. My hits trebled. Now I have many requests from publishers to use my articles in their Site or Zine.
Style
Every man has a style of talking and a way of writing. We have not written much and that is why we are not aware of our hidden talents. If you start writing simple ideas in your diary and then later expand these ideas, you will be stunned to see that you are an excellent writer. Just imagine what would have happened if Dante had not written the Divine Comedy or Shakespeare had not written his dramatic poems! Where would English Literature be without these gems ?
The pen is mightier than the sword. The ink of the scholar is holier than the blood of the martyr! Write yourself to glory! Write yourself to fame ! Writing can take you from obscurity to omnipresence!
You can submit your articles to www.articlewisdom.com and also to these Article Submission Centers http://www.eastrovedica.com/html/articlesubmissioncenters.htm
You can get a lot of free marketing tips at http://marketingwisdom.blogspot.com
Marketing Part Time Job
Viral Marketing - Secrets Revealed - Part II
Articles give us tremendous free exposure. This is the secret of Viral Markeing which is Free Advertising. If our article is good, it will be displayed in ezines and websites and the resource box at the end will proclaim who is the author of that article. Many a reader will click on the link to our website and we get phenomenal amount of traffic!
When writing an article, it is the Resource box which pulls people to the site. The Resource box must be well written. I used to write like this
Article by G Kumar, Astrologer & Epistemologist of http://www.eastrovedica.com/ He is a good Viral Marketing expert & has made his dotcom successful through VM. To subscribe to his Free ezine, the Z Files, click here mailto:info@eastrovedica.com?subject=subscribe He is contactable at info@eastrovedica.com
You should give your site's name & your email address in the resource box. If you have an ezine, you should give the email address for subscribing to your ezine. In the Resource Box, it is better to give a short bio of yourself and your area of expertise. Those who are impressed by your article will definitely subscribe to your ezine as they thirst for more quality information.
Successful marketers never try to sell their products at the first instance. What they try is to get a free subscription to their Ezine! It is their sophisticated approach that sells !
The main principle of Marketing is Never Sell - Influence. It should not look like business. If you write an ad, it should not look like an ad.
Once people subscribe to your ezine via your Resource box, you can give freebies - free reports, free ebooks and free consultancy. They become your loyal customers ! They will refer more people to your site and your business will thrive.
Once the article with the Resource Box is finished, you have to market it to your target audience.
What I used to do is go to the search engines and type in "ezines" which deal with your subject.
Since I started writing articles on Astrology, I used to go to Yahoo, Ebay, Altavista etc and type in Astrology Ezine and search.
This search will give a list of Astrology Ezines. If your subject is Medicine type Medicine ezine and search.
Suppose it gives 40 lists. You go to these websites and write down their email addresses. Then you write a covering letter to the Zine Publisher and submit your article to be published by him/her.
I used to write like this:
Dear Zine Publisher,
I came to know about your esteemed Zine from the Net.
I am a writer on Astrology with a website - http://www.eastrovedica.com/
I have written an article on Astrology. Please publish it in your Zine/Site.
It is a win-win situation for both of us as you get good content and I get exposure in return.
Thanks and regards,
G Kumar
http://www.articlewisdom.com
You can also submit your articles to Site Owners. They may display your article on their site. Site Owners are looking for quality content. If you can provide that, they will definitely accept your articles.
After writing articles on the subject, one should group these articles and compile them into an ebook.
After I wrote nine articles on Astronumerology, I compiled them into an Ebook called Astronumerology and distributed it free.
You can get a lot of free marketing tips at http://marketingwisdom.blogspot.com
Article Banks
Article Banks are considered to be Net Marketing Gold. There are a lot out there and it will be better if you subscribe to them and post your articles regularly. I used to submit my articles to the following lists:
To compile an Ebook, you need a compiler and Keebo is a free compiler. We have used it ourselves, but at this price of zero dollars, it's certainly worth checking out: http://www.keeboo.com/ENU/index.html
There are other paid ebook compilers. You can download a trial version from http://www.ebookcompiler.com/
In the ebook you should give links to your site. You can give links to your friend's sites as well. You can tell your friends that you have given links to their sites in your ebooks. They will reciprocate by giving you links in their articles or their ebooks. They may even give you a link from their sites as well.
You can ask ezine publishers to give the ebook away freely to their customers. You can tell siteowners to give the ebook away to their visitors. This is known as Perpetual Marketing, wherein many publishers and siteowners market your site free for you!
You can give the ebook away as an incentive for subscribing to your Ezine. You can give the ebook away when a customer buys your product, as an added bonus.
You can tell your friends that you have given them links in your ebook. Inspired, they will distribute it free amongst their friends, relatives & customers.
You can post your ebook here
http://writers-bbs.com/inkspot/?forum=ebookpromo.
You can submit your ebooks to Ebook_News@yahoogroups.com
& majordomo@exemplary.net
You can give your ebook away as a free download at your site. Or you can give them as a paid download.
If people download your ebook, they will definitely visit your website & sign up for your newsletter or buy your products or hire you for your service.
I have created several ebooks that have been read by thousands of people all over the Net and this has resulted in massive traffic to my site.
Sheer hard work is imperative along with persistence, perseverance & lots of time to be successful as a marketeer on the Net. Because of the dynamic & ever changing nature of the Web, marketing becomes an everyday job. " Promote or die" is the slogan. We have to market smarter, not harder.
Ebook publishing is the biggest money spinner on the Net. Many have become millionaires as a result of e-publishing. Rick Beneteau ,Jim Daniels & Monique Harris are some shining examples. So why dont you try this viral method?
You can submit your articles to www.articlewisdom.com and also to these Article Submission Centers http://www.eastrovedica.com/html/articlesubmissioncenters.htm
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