The biggest complaint for several adsense publishers is most often about low paying click values. If you're wondering why Google is only paying you $0.03 a click, you won't need to look much further than the content on your page. Remember, your revenue is a share of the figure advertisers are willing to pay for particular keywords. The sum they are ready to pay is based strictly on the figure they hope to to make from the sale of their merchandise. For example, topics such as hair styles, are more likely to receive $0.03 clicks than for a topic like life insurance.



The reason is simple: the price of the products associated with those keywords dictate the amount advertisers will pay. The profits on life insurance can range from a few hundred to a few thousand dollars a month, depending on the agreement. One sale could bring the firm several tens of thousands of dollars over the life of the agreement. How much profit is in hair styles?

If your content or keywords comprised of terms like "cheap", "inexpensive" or "free" products, you wont find many advertisers lining up with larger paying ads. So what can you do?

While I will touch on how the layout of your site can impact your adsense revenue, lets look at your content - namely what we will call your money pages. So what exactly are your money pages?

In the easiest of terms, your money pages are those where you believe your hopes for higher paying ads are greatly improved over other pages. So while you may focus your traffic generating strategy on long tail keywords for example, its your money pages where you aim to either make a sale, or, get the visitor to click on an ad. What topics are related to your main topic that target higher paying products? A bit of research and you can easily find products that an advertiser will pay more for.

If your web site is on cooking, what products do you use to cook with? Is there some type of gizmo you use to help prepare your food? Cutlery, cookware and bakeware all payout larger amounts than items found in a recipe for cherry cheesecake. If your web site is on wedding favors, think about a couple of articles covering higher end wedding favors. While most wedding favor sites cover the topic of cheap wedding favors, what about the demographic who isnt concerned about the price of their wedding? Is there not a certain type of wedding favor for the higher end of income earners that you could speak to? While the number of clicks may be lower, their payout will more than make up for it.

What if your web site is about newborn babies? Every parent wants to make sure that they are providing the proper care for their new additions. How they made sure their financial plan has been adjusted to provide insurance coverage for the family? What about college savings? Retirement funds? What about clothes?

If your web site is on wedding favors, think about a couple of articles covering higher end wedding favors. While most wedding favor sites cover the topic of cheap wedding favors, what about the demographic who isnt concerned about the price of their wedding? Is there not a certain type of wedding favor for the higher end of income earners that you could speak to? While the number of clicks may be lower, their payout will more than make up for it.