At the point when you know everything you need to know about AdSense, but you still have trouble earning reasonable revenue with it, you need to understand how people think, what they look for and what they want to get from your page.Sometimes you don't need to change much to create an effective AdSense unit.



If people see immediately that there is an advertisement on your page, it is not likely that they are going to click on it. Everybody hates spam and we sort of see a red flag when we find advertisements on pages when we are looking for information on the Internet. This is why you have to make sure that your AdSense units don't stand out as advertisements, but blend in to the rest of the page graphically and strategically. When people read information, there is a point when they need to take a natural break because it is limited how much information we can digest in one take.

Try to find these points in your text, blend your ads so that you use the same font and color. Make sure they don't stand out from the rest of your graphical look, and if you can do this correctly you have a much higher chance of people clicking on your ads. Of course we are talking about ad sends for content in this case.

Maybe I don't have to remind you, but I do it anyway, always match the background color of the unit with the background color of your site. Also understand that you can't force users to find and click your ads. They won't do it!

After you have placed your units graphically and strategically on your site, make sure that you format your text in the same way as in the ads, to make further sure that they won't stand out. Many magazines use sidebars which contain more and extra information on the subject, and they are easy to understand with a glance. You want your ads to look something like that.

Everybody says that it's important to put your ads in the beginning or top up your page. This is very true; the first thing people do when they come to a page full of information is to look at the top of the page or the article and decide if the information is what they are looking for. So if you want your readers to see your ads, put few units on top of your page making sure you blend them as discussed before, so that they don't shout out "I'm an advertisement click on me"! If you put AdSense units in the middle of your article, they will probably work against you, because people have to read around them. Instead if you're ads are on the top of the page and for example underneath the header, everybody will see them and it won't be a distraction at this point.

And now into some more clever tactics;

Make a narrow but long AdSense unit that looks like a news column. Then make a real news column on your page that looks exactly like the ad sends unit, but is actually information and inbound links. Put one unit on the left side, preferably the ad sends unit and the other litter lower on the right side of your page. This is a great trick I'm sure will help you and it's a lot of fun.

If you use Google image ads, they usually look too much like ads to be effective. But you could use the same kind of tactics as explained before to get some value out of them. Put a picture of something interesting on your page, and then put an image ad on another strategically good place, but don't use Google's image ads only.

This is good, because images attract attention. When using this tactic, put the normal picture first on your page and the advertisement further down and make your picture important to the page content and put a clickable link underneath it.