An array of recent studies prove that Americans are more stressed out than ever. Simply glancing at a newspaper provides ample reason why so many people find it impossible to relax these days. Sleep-deprived, overtaxed by the burdens of career and family, and increasingly turning to less-than-healthy stress relievers such as alcohol, drugs, gambling, and so-called "happy ending" massages, we are all at risk of a collective burn-out.
In various cultures throughout history, when the underpinnings of society teetered under the weight of widespread malaise, people have turned to the sages for comfort. This universal quest for some type of psychological balm to soothe an indefinable but crippling pain is as old as time itself.
One author has addressed our current problem directly in a new book, and the results are as unexpectedly humorous as they are enlightening. Fables From the Mud by Erik Quisling (Borderlands Press, $9.95) offers readers a badly-needed dose of perspective in these troubling times. Along with Zen and the Art of Motorcycle Maintenance, this may be the only philosophy book you'll ever need to navigate the existential quandaries of life in the 21stcentury.
Fables From the Mud can be read in less than 30 minutes, but its impact continues to deepen with time and repeated readings. By focusing on the trials and tribulations of three humble creatures - a clam, an ant, and a worm - Quisling deftly draws comparisons to the most pressing human concerns. The style of the book is deceptively simple, allowing readers to digest one morsel of wisdom at a time.
The book offers three distinct but related tales, each with its own lesson. "The Angry Clam" introduces us to a mollusk who is unable to find any substantive meaning in a seemingly senseless universe. "Adventures of Glen in My Stone Garden" takes us into the mindset of a misanthropic ant named Glen who struggles to externalize his inner demons. "Grant's Tomb" invites us to consider the angst of an over-the-hill warrior worm named General Weems who is staring into the abyss of his own self-immolation.
What makes the book such a valuable addition to the canon of philosophical literature is the book's liberal use of humor to convey complex ideas. Quisling clearly understands the therapeutic value of laughter, particularly when it accompanies a cathartic insight that can change one's view of the world. When we think small, grand new vistas of insight reveal themselves with a knowing chuckle.
Ultimately, we come to realize that the struggles this trio of creatures face are only "small" when viewed from a human perspective. While we may laugh at General Weems' futile attempt to reclaim his lost glory, we also empathize with a universal need to reconnect with the best within ourselves. And we realize how trivial our own problems must seem from a more elevated perspective.
By taking readers so close to the three "tiny giants" who populate Fables from the Mud, Quisling allows us to step back from our lives and see them in a new light. No single book can be expected to act as a panacea, magically erasing such a huge psychological dilemma as the one our serotonin-depleted nation now faces. But all noble journeys begin with a single step, and on your own road to enhanced inner peace, Fables From the Mud is a great place to start.
New And Used Book
But how do you find a publicist that best fits you and your book? Here are ten awesome tips to find the best publicist for your book.
1. Find a publicist that works in your genre. So, if your book is religious, find a firm that specializes in religious media as they'll have the strongest contacts and will know which shows and publications represent the best exposure for you. "Same goes for all of the other genres as well."
2. Find a publicist that will take the time to research your topic enough to understand how to communicate your message to the media. "You don't want a publicist that will rush through your topic and campaign to varying successes. Choose one who is interested enough to ask questions and really grasp what your message is."
3. Make sure that the publicist is a specialist in your choice of media. "Not every publicist is a master at every medium. Many publicists specialize in one medium and will refer business to other specialists when it's best for their client." So, if for example you've written a book on fashion or photography - the best exposure for your book would obviously be print or TV, as they're both visual mediums. In this case, you want a publicist who procures print and TV placements on an ongoing basis.
4. Ask for sample campaigns. This is a terrific way to see what sort of media exposure, and within what time frame, that they obtained for their authors.
5. Along with reviewing sample campaigns, speak to past clients, too, if you have the slightest hesitation about engaging their services.
6. Find a firm whose fees are in range with other firms. When choosing a publicity firm it is more about their results than their fancy metropolitan locale.
7. And speaking of fees - in the book industry you'll find many publicists who work on a performance or project basis. This is not at all common with PR firms in other industries -and an opportunity you want to take advantage of. So, steer clear of monthly retainer based firms."
8. Look past the hype. "The problem an author can run into is the sales person they speak with and build confidence in, is not always the person who will be handling their campaign. Don't be afraid to ask who will be handling your campaign, writing your press releases, scheduling your media. You need to see what their experience level is, the amount of time they were at the firm and anything else you want to know about them. After all the time, money and hard work you invested in writing your book, you want to make sure your campaign isn't being delegated to a rookie out of college."
9. In your search for the right publicity firm - don't just talk to local agencies. Especially if you're looking for regional or national reach. You don't have to regularly have face-to-face meetings with your publicity firm. The work involved can be done via phone. So focus your efforts on finding the best publicity..period!"
10. One last point - find a firm that has an understanding of your topic and an enthusiasm for your message! Their determination alone can often be the driving force behind prime media placements for you.
So there you go! Go out and there and find the best publicist!just make sure to use these 10 vital tips!
Both Erik Quisling & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Erik Quisling has sinced written about articles on various topics from Writing. Erik Quisling is the author of the critically acclaimed new book, Fables from the Mud (Borderlands Press, Nov. 2007). His website is Erik Quisling. Erik Quisling's top article generates over 2900 views. Bookmark Erik Quisling to your Favourites.
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