What can you do to make the internet work for you?

How will people remember to come to your web site?

Most people look at their web site as either an informational tool for their customers or an additional store front. Their web site is often both. The natural progression of their efforts is for the web site turning a profit. The problem arises that no one can find your site and you have little to no experience with web marketing to do what needs to be done to drive people to your web site.

By following three easy steps, anyone can drive people to their web site without ever knowing a scrap of HTML (that is the language used to create a web site –it is an acronym for HyperText Markup Language – meaning you can jump around from one page to the next.).

Read these rules. Follow them. You don't need to spend a fortune getting customers to your web site, you need only lead them there. Customers will find your web site if they know where to look. So, direct them.

Rule One: Go Back to the Basics. You've been doing this for years, but when a web site is born, people seem to forget how they used to market their business. Talk about the web site. Tell everyone you know that you have a web site and that they should go see it. Every single customer that comes into your store, office, or shop should hear that you have a web site. When a customer is on hold, make sure the web site is mentioned and that they may find the answer they are looking for online.

You know word-of-mouth advertising works. Use it to your advantage. Be proud of what you have and tell people about it.

Rule Two: Write it Down. People need to hear something several times before it registers in their heads. This is why you need to follow rule number two. Put your web site address on EVERYTHING. Have it on a sign when they walk into your waiting room or storefront. Put it on your business cards. Put it on your invoices. Put it on flyers announcing your web site. In a flyer, you can even tease them with what is on the site and give them a reason to go there.

This is probably the one thing that most people overlook when trying to get people to come to their web site. It is very simple. It is extremely effective.

Rule Three: The Final Step. How many emails do you write a day? Now that you have a web site and people have access to your email, this number will increase. Every email you send out should end in the following way:

Your Name

Your Address

Your Phone Number

Your email address

www.yourwebsiteaddress.com

Note the final line. Your web site address. It doesn't matter who you are writing to, this needs to be on your email. For those of you unfamiliar with the signature feature in most email accounts, this can be set up to automatically appear every time you send an email. Look at the options in your email account and set it up. If the web site is there, people will click on it.