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One And Half Year

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REITs are a relatively new form of property investment, which enjoyed immense popularity from 2001 onwards. However, the credit crunch affected the REIT market very badly in many countries. Asian REITs lost ground in many cases in the last 24 months, however, Standard and Poors believes that only a deep recession in property values in Asia, and the wider Asian economy, will prevent Asian REITs gaining in popularity once again.



Alka Banerjee is the vice president at Standard and Poors, and he says that "The Reits market saw a tremendous run-up from 2001, but the credit crunch hit it very badly. But there are good prospects with inherent value, so how far can it fall? If the income revenue is stable, the NAV will be less important". While the second quarter of 2008 saw REITs dip in value, although slightly less than property shares overall. Asian REITs in particular lost around 10 percent, while North American REITs lost 5.3%, European trusts lost around 16.2 percent, and the index benchmark, the S&P / Citigroup Global REIT Index, fell 8.6 percent. In comparison to the UK though, Asian REITs did quite well - the UK market shed 21.1%.

Despite the relative negativity of all of these figures, they seem to indicate that a low point has been reached, and that values should increase from here on out. The low value and high yields of the trusts should pull investors back into the market, as it naturally corrects itself.

In fact, emerging property markets are looking to REITs to increase investor interest in Asian commercial real estate, as they allow even small investors to share in profits. Projects that may otherwise have gone unfunded in the global credit crunch are looking to REITs.

Governments are also looking to the trusts to prop up economies. India and Kenya, for example, have traditionally not allowed REITs to operate within their borders. However, that is set to change soon. A new stock lending and borrowing program has recently been implemented in India, and the Securities and Exchange Board of India is introducing currency futures, in conjunction with the Indian government and central bank. These measures, along with REIT introduction, should give investors a greater range of instruments at their disposal, thereby increasing their financial security.

Kenya also hopes that REITs will become a vehicle of wealth for long-time investors. They will be able to buy into prime properties at much lower risk, and reap the rewards that emerging markets can hold. Commercial real estate can sometimes be difficult to fund, especially in a climate of extreme caution when it comes to lending, globally. However, the country has been cautioned to research REITs investment goals, diversification policy and dividend policies.

It is hoped that Asian REITs will stabilize the situation for Capitaland, a Singaporean company that has suffered stock losses recently. The company is on track in preparing its first Malaysian shopping mall REIT, and has five other listed REITs.

REITs continue to be recommended as an investment tool for novice investors, as their knowledge and experience can help a small first-timer avoid hefty losses. New investors are advised to review a fund's track record and future investment strategy.
One And Half Year
When I didn't want to work, or couldn't, ezine advertising not only

paid my bills, it kept me comfy. A lot of people will tell you to rely

on AdWords. There's nothing wrong with any type of search engine

marketing if you know enough about it to maintain a decent conversion

rate, and have enough money to keep your sales steady.

My preference was for testing with small ezine ads, and then, when

they test well, solo ads. Six months out of the year, I would hire

someone to look at my product and write me two ads, an ezine ad and a

solo ad. All told, a really good copywriter that specializes in

advertising would cost me $300 or less.? I can write a decent ad

pulling about 15% for visits, and then 3% of those for sales, but do

the math: if a specialist can get me 25% for visits, even if the sales

conversion rate remains steady, I've made a lot more money. So

investing $100 for a solo ad in a high quality publication of about

10, 000 visitors would bring me 1500 visitors, and then about 45

sales.

Still, I wouldn't suggest ezine advertising for everyone.

Pros? Instead of keyword research, you just do publication research.

Is the publication targeted? Did the smaller ad yield good results?

Then it's on. If not, you've wasted maybe $10. So add to that cost

effective. I'd spend around $100 - $250 just to Test pay per click

results. A sampling of less than 100 visitors isn't really worth the

effort. The return is bettery when you hit paydirt on the right

publication.

There are more pros, but you get the idea, more money, less effort,

more cost effective.

Cons? It's not as predictable as pay per click and returns aren't as

immediate. You don't always know when your ad is going to run. Even if

you get a special where the ad goes out within three days, you don't

know when the prospect is going to read the ezine or if it will make

it through their filters (which I believe accounts for most of the

return rate.) Pay per click has it beat there.

You also have to be careful of saturation. In a publication of 10,000,

with a visit rate of 15%, I would only run the same ad for the same

product ten times, and that's over the course of several months. I'd

also say that this is more of a method for a career affiliate or

career infoproduct entrepreneur. Almost anyone else is better off with

AdWords, or a combination of other online marketing methods. But

here's a clue - use this method to earn the initial effort for an

AdWords campaign.

Of course, no smart marketer uses only one technique. I use AdWords

when I want an immediate, controlled response, and have the attention

span to test and track the results, and have the time to do the

research. Even in the beginning, I always had the money to invest -

but I've found that I get a better return from a combination of

several methods that includes ezine advertising on my own products.

You can do your marketing the smart way too. There are over 1000 free

pages of free traffic information at http://freetraffictip.com and on

Fridays we feature Tooltime Fridays to help you get your work done

faster. Come by and learn as much as you can read about traffic,

today.
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About Author
Both Gregory Smyth & Mlighter are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Gregory Smyth has sinced written about articles on various topics from Types of Cancer, Luxury Hotels and Family Travel. Gregory Smyth is an independent author providing assessment and comments on leading International Property Consultants in Asia and Greater China, es. Gregory Smyth's top article generates over 201000 views. Bookmark Gregory Smyth to your Favourites.

Mlighter has sinced written about articles on various topics from Real Estate, Finances and Blogging. Author of Tool Time Friday at Free Traffic Tip, aka, Increase Your Website Traffic.. Mlighter's top article generates over 2900 views. Bookmark Mlighter to your Favourites.
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