1. Headline – Grab the user's attention quickly with a captivating offer.
2. Sub headline – Pull the visitor deeper into your message.
3. List of benefits – Highlight exactly “what's in it for them!”
4. Subscription (opt-in) form – The “submit” button that captures the e-mail address.
Here are 4 easy steps for getting it done:
1. Create your web page Since squeeze pages are so formulaic, you can do-it-yourself, or outsource to a squeeze page specialist. Consider SiteBuildIt or Squeeze Page Generator if you go the do-it-yourself route. I outsource to a web designer at Webmasterforhire.biz. Another web design firm is Retina.ro.
2. Craft your opt-in offer Squeeze page offers are often “information products,” such as free reports, e-courses, e-zine subscriptions or other compelling “introductory” offers, often available for instant download when your visitor opts in. Perhaps you've already written an article that could be repurposed as an information product offer. Review some successful squeeze pages and offers to get ideas for your product offer. A few examples include: 136 Ways to Market Your Business, Client Abundance , and Achieve Your Dream Coaching.
3. Use an autoresponder You can automate the entire process, from opt-in and follow-up e-mails to sales and fulfillment, with an autoresponder and “shopping cart” software. These programs also allow list management, e-newsletters, product downloads, and other features. Aweber is one popular autoresponder service. I use Easy Web Automation. If you're selling products online, you'll also need a service like PayPal.
4. E-Mail with care! As you build your list, you can create trust and credibility over time by staying in contact with your client database. Stay in contact with useful, relevant information and don't make the mistake of spamming your list. Once you've proven your value to your members, you can begin to market your products or services. Pink Spoon Marketing is a great example of utilizing a “product funnel” for your database. (It's also another example of an effective squeeze page.) Many autoresponders include e-mail newsletter functions. Another option is an e-mail service such as Constant Contact.
One other thing to keep in mind:
Google has changed the way they rank squeeze pages, so be sure to keep these guidelines in mind:
•Squeeze pages should no longer be single page websites – 4 or 5 pages is best
•Site content should be about 200 words
•Include links on your home page linking to your pages with similar content
•Place the links at the bottom of your home page
•Talk to your webmaster about site optimization
Online Web Page Translation
Ever since technology had been inserted as another key section companies should be investing in, the value of web presence in companies has become a delicate part towards making business operations strive harder. Much of this stems from the fact that in order for a company to grow further, reaching out towards the global market has become a necessity.
Putting up a website is not primarily aimed because the competitiveness of local businesses calls for it. Websites are not catered only for their regional customers. The true power of online marketing steps in once you are able to invite foreign investors who may be likewise interested in what you company has to offer. This practice has been implemented by most corporations all over the world. In fact, this is what most business gurus are pertaining to. If you want to survive the growing market demands today, you have to branch out at all costs necessary.
Traditional practices in the form of individual business travels have been made before. But the difference here lies in cost and purpose of travel. Before, business honchos had to travel and play the ?cat and mouse game?. Nothing would be definite and there would be no promises.
With the advent of electronic mail and communication over the web, the need for travel has become more of a formal icing on business ties. Formality in the sense that parties who agree to close deals and do business need to prepare the paper work needed for legal purposes and of course the issuance of contracts between them.
With web development and technological fruits, you are saving on costs and reaching global markets. Globalization is the key today. If you want your business to remain standing, take on the new resources provided by technology. They can really give you that edge that most businessmen and companies are aching to implement with their own entities today.
There are various categories of advertising and promotions for any business. In places like Las Vegas, finding out which among the marketing support strategies can become a big problem. The reason behind this is the matter of trying to find the best way to satisfy your target market and getting their attention. We all know that Las Vegas is a fast-paced region that brings in people from local and offshore origins. With that in mind, marketing support teams really have to gather data and facts consistently so that they can effectively determine which advertising medium is suitable to such high-profiled territories.
One thing to consider in business is that you will always be given a budget to work on as far as advertising and promotions is concerned. Surely, not all companies are lax as far as disbursing promotional expenses. But while this is a common issue in the world of business, you can just expect them to be looking at the effects and the returns on these promotional investments. This is regardless of what medium of advertising has been chosen. Each promotional strategy will need to prove its effectiveness and normally this can be seen through the sales output after the period of promotions has passed.
Both Lou Bortone & Jon Caldwell are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Lou Bortone has sinced written about articles on various topics from Internet Marketing, Internet Marketing and Video Marketing. Lou Bortone is an award-winning writer and television producer with over 20 years experience in the TV industry, including several years as Senior VP of Marketing & Advertising for Fox Family Worldwide in L.A. Today, Lou specializes in helping solopreneur. Lou Bortone's top article generates over 110000 views. Bookmark Lou Bortone to your Favourites.
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