When you are meeting someone face to face, and you can show them your product up close, it is easy for them to get a visual because they are looking at it with their own eye’s, and they can hold it in their own hands.
But seeing and feeling the product is not enough. You want your customers to see themselves using your product. You want to give them the visual of being in action with the product.
For instance, the last time I was on the market for a car, I went to a local dealership looking to test drive some jeeps.
The salesman showed me the jeeps he had on sale, and he even let me test drive a few of them.
Not only did he go over all of the wonderful features the jeep had to offer, such as the CD player, the electric windows, and the heated seats. He also said to me; Can’t you picture yourself cruising through the mountains with the sun setting behind you, and a cool breeze flowing through the open cabin as you play all of your favorite Cd’s?
The visual of me cruising up into the mountains in my new jeep with mother nature in all of her glory was all I needed to picture in my mind, and I was sold.
Well, I still have that jeep, and I enjoy it just as much today as I did the day I bought it. However, I have yet to experience anything as serenely as I had visualized the day I test drove it for the first time.
But the salesman’s technique worked. I bought the jeep.
If I were selling baseball bats, I would give my customers the visual of hitting a home run in the bottom of the ninth too win the game with the exact bat they were holding in their hand.
I could sit here all day coming up with scenarios to get my point across, but I think you get the picture.
So the next time you sell a product, paint a picture. Put a visual in your customer’s head of them using the product in a positive light. It will make a world of difference.
Paint A Picture Online
Important tools
To be able to do painting jobs around the house, you would need the following:
1. Roller brushes of different sizes- you need different sizes, depending on the job. Roller brushes that are more than six inches in length are good for walls. Smaller roller brushes can be used to paint the bottom of walls. Small roller brushes can also be used to paint tables and chairs.
2. Synthetic brushes- synthetic brushes come in all shapes, sizes and colors. However, as a rule of thumb, purchase those that have fine yet durable strands. Synthetic brushes should be at least two inches wide. Larger brushes should have longer handles.
In addition, large brushes are heavier, so you have the option of attaching them to poles for hard to reach areas, such as the corners of ceilings.
3. Supply of old newspapers- you can use newspapers or similar recyclable papers. Use these to protect furniture and other surfaces when you are painting. Use plenty of paper when painting large surfaces such as walls and ceilings.
4. Plastic paint pans- pans can be bought from hardware stores. These specially made pans hold the paint on one side, while uneven surfaces allow you to remove excess paint.
5. Thinners- thinners will allow you to remove excess and encrusted paint on your roller brushes. Hard, encrusted paint can damage your roller brushes in the end. Never use water, as it will take too long to remove all the paint.
How to paint a hall
It seems daunting at first- the idea of painting a hall. But in reality, some tools and a bit of patience, plus lots of fun will get the job done.
The first step is to clear out your hallway. Put all the stuff in your hallway in another room. This eliminates the need to put newspapers all around. The risk of paint spots on your stuff is reduced to zero.
Second step is to clean the walls with a wet sponge and some soap. Rinse the walls and allow it to completely dry. If there is glossy paint, use a sandpaper to make the surface a bit rougher.
With a roller brush, apply the primer. Proceed to applying two coats of paint. Let the paint dry for a day or two.
Start re-adding things to your hallway. Old, useless things like unused golf bags should not be added to your hallway again. This process will de-clutter your hallway.
To beautify this space, consider adding plant life. Potted plants are a good choice. The potted plants need not be real. You can use plastic daisies or synthetic roses. Just make sure you clean your plants regularly with a wet piece of cloth to preserve their color.
If you do not have a clock in the hallway, consider adding a wall clock. Wall clocks can be either modern or completely classical with swinging pendulums.
Both Jay Conners & Benedict Yossarian are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jay Conners has sinced written about articles on various topics from Sales and Negotiation, Marketing and Mortgage. Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner ofhttp://www.jconners.com, a mortgage resource site, he is also t. Jay Conners's top article generates over 40500 views. Bookmark Jay Conners to your Favourites.
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