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Pay Per Click Adwords

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This is a PPC ( Pay Per Click ) system. You only pay for advertising when an interested person sees your AdWords ad and clicks on it. The amount you pay per click is dependent on many factors.

Some of the factors that go toward deciding the price per click are:

1. The amount of competition bidding on that keyword.

2. The site value that Google may give your site.

3. The amount of clicks on your ad itself compared to the amount of exposures your ad receives (CTR),

Even though a keyword may start at a high price per click, its popularity will bring the price down. Popularity is the result of people using Google to search a term or phrase and choosing your ad. As your Click Thru Rate (CTR) rises you will see the price per click go down. I've had keywords start at over one dollar and fall to about five cents a click.

Some tips to lift your your CTR and thus lower your PPC (Price Per Click) are:

1. Use the keywords that you are bidding on heavily in your ad.

This will make the keywords in your ad show in bold and stand out when someone does a search on Google using your keyword.

2. Encasing your keywords in [square brackets} or the use of "talking marks" will ensure your ad relates to what is being searched. Without the [square brackets} or "talking marks" around your keywords, your keywords will cover a larger unrelated area giving your ads more exposure but less clicks. This will force down your CTR (Click Thur Rate) and force your price per click up. Not a good thing.

3. The use of negative keywords. Negative keywords really bugged me because I read all about them and their use but didn't know what they were, the articles never actually explained what or how to make them. Just that it was the thing to do.

Negative keywords: if you were looking for people searching for the keyword "pink" but don't want people who are searching for "light pink" then you would ad the negative keyword -light to your list of AdWords keywords the same way as you add the keywords you are bidding on.

Did you notice the minus sign (-) next to the keyword above? Here it is again, -light. You put in as many negative words as you can think of to narrow down searchers to the ones you want.

4. With AdWords you can go locally or globally. You can limit your ad to only viewers in a particular city, state or country. If you live in New York City selling meat pies, then you may not want to sell them to china. Limiting your ad to a specific location, country and language will increase the likely-hood of great targeted traffic clicking your ad and bringing the average price of your clicks down.

With AdWords your aim is to get highly targeted cheap traffic to your website and to make sure you are profiting from the use of AdWords. To see if you are profiting you have to answer these questions:

A. How many clicks does it take to get one sale?

B. How much do I profit from one sale? Read on:

Pay Per Click Adwords

It can be overwhelming if you do not know much about pay-per-click advertising or are new to the PPC game. There is a ton of information out there and not quite possible for anyone to consume it all. But that should not stop you from venturing into pay-per-click advertising as a means of promoting your website for more sales and subscriptions. This article will dispel some misconceptions and show you some truths to the current myths surrounding Adwords.

Sad to say, most people are not optimizing their pay-per-click advertising. I offer here 5 myths of Adwords and reveal my thoughts about them. This will be useful to your campaign efforts, so make sure to read and consider them carefully.

1. You Need To Take No.1 Spot

Some marketers think that they must be in the coveted top spot to get targeted traffic. There are advertisers who would pay top dollars just to be in the “yellow" portion up there above the Google search results. Those who do not know what they are doing end up losing their pants. So the truth is this, you do not need top spot to get real targeted traffic. Many of these are free clickers, not serious buyers actually according to studies done.

The best ad position is within position 4 – 6. Think about it, if the prospect is willing to scroll down to that ad placement, there is a likelihood that he or she is really eyeing for some relevant ads right? Some experts argue that position 9 is a good spot because if your prospect is genuinely interested in buying, they would look through the various options even to the second page of the search results.

2. You Need A Killer Relevant Website Address

This is correct. If you are selling cars and your website address is hireadriver.com, this is not very relevant and it is quite unlikely that people would visit. Make it relevant and give a killer touch. Go for something like BuyACar-On-Offer.com.

3. You Need Thousands of Keywords Running All The Time For Your Campaign

Friends, you do not need thousands of keywords in your ad campaign. While it is true that you need to start off with a sizeable keyword list, a few hundred will do and they are meant for initial testings. Subsequently, once you figure out which are the best targeted keyword, use them only. This could even mean using only 3 or 4 keywords.

4. You Can Just Send Your Customers Directly To Affiliate Sales Page

This used to work well in the past when Google Cashing was all the craze. Today, if you attempt this stance at Adwords, your ad campaigns will halt after a while. Adwords clamp down quite a great deal in the name of poor quality score that dilutes the effectiveness and quality of their ads. So make sure you have a proper content site to promote with PPC.

5. Single Landing Pages Are Ideal For Pay-Per-Click Advertising

This is yet another lie many would want you to believe in. The truth of the matter is Adwords has changed the rules so much that simple one-page landing pages just wouldn’t perform well anymore. You now need a proper content web page that is part of an overall website in order to rank well in quality score.

Discover pay-per-click advertising and other powerful free methods to drive traffic and sales.

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About Author

Both Michael Brymer & Davion Wong Wong are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Michael Brymer has sinced written about articles on various topics from Japan Car, Multi Level Marketing and Finances. Read the rest of this article at - MLM ArticlesFor more on MLMs and heavy Hitter Secrets by M. Michael Brymer's top article generates over 4400 views. Bookmark Michael Brymer to your Favourites.

Davion Wong Wong has sinced written about articles on various topics from Beauty Tips, Car Auctions and Car Auctions. Davion has created multiple affiliate income machines since 2006. For a limited time, you can download his FREE report “Secrets of Affiliate Marketing". Davion Wong Wong's top article generates over 246000 views. Bookmark Davion Wong Wong to your Favourites.

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