PLR (private label rights) have overtaken master resell rights (MMR). And there are good reasons for this. This is because there are definite advantages in buying private label rights (PLR).



You see you as the seller of the master resell rights product got a benefit in that for the sale you could keep 100% of the profit. The big disadvantage to you was that you were unable to change anything. You continued to sell someone else's product along with many other resellers. Each time you sold another copy, you were distributing the links the author had placed in the software.

Who was the biggest beneficiary of the sale you made. You think it was you, but in fact it is the author who is in position to receive a residual income through the links placed in the software. You profited once. The author continues to profit.

With private label rights you can now become the author! You are now able to include your own viral links into your products.

You also have the ability to change the product and update it so that you introduce a fresh new product onto the market. Most private label products come with source graphics so that you are able to even give them a new look.

As you can see, there are many advantages with private label rights software. You have a far greater potential of creating that income you desire.

How would you use PLR to produce a new product? You could get together 2 or 3 products that are similar. Choose what you want to use from each and then bring it together. You also need to do a little research to make sure the information is up to date. Make sure you include a resource section with useful links that will benefit the reader as well as yourself. Put it into a PDF (Adobe Acrobat Reader) file. Now you have created a new product.

It is important to check the license that you get with your PLR goods. The best is to try to get unrestricted Private Label Rights. This means you can do anything you like with it.

In summary: PLR will end up far more profitable for you. You have the freedom to make it viral. This means that it can create a residual income for you. Master resell rights can't do this.