A study by TNS Research in August of 2006 shows that 87% of online shoppers are concerned with credit card fraud and 85% of online shoppers are concerned about identity theft when providing their credit information online. As an online retailer, you must work to gain trust of your customers in order to enable success of your e-commerce business. It certainly won't do if 65% of your site shoppers discontinue their orders before paying because of the check-out process!
How do you gain the trust of your online shoppers? Most online customers have learned to check for the "https" in the URL address as well as the little closed padlock graphic of the VeriSign Secured Seal. There are other security companies providing secure transactions online, but other studies have shown that 79% of United States online shoppers recognize the VeriSign Secured Seal, which is much higher than any other secure mark. In addition to the "https" and closed lock image, the newest web browsers are also able to support the green address bar whenever an authenticated certificate is detected- to give shoppers yet another method of verifying a secure website for online shopping.
If you have an online store or other retail site that accepts online orders and credit cards, you definitely want to provide a secure shopping environment for your shoppers. Using SSL technology protects your web site while helping customers trust you. SSL stands for Secure Sockets Layer, and what it does is encrypt the customer's information and credit card data as it is sent over the Internet, while at the same time the SSL certificate contains unique information that is authenticated by an authority to verify the identity of the owner of the certificate.
When a website accepts payments without the SSL encryption, information submitted by the customer is sent in a way that people might be able to access it. It would be like sending cash through the mail inside a translucent envelope! You might have a few honest people who just send it on its way, but all it would take is one person to see the cash inside the clear envelope and take it out before it reaches it's destination. The other part of SSL technology- the verification of the owner's certificate is how online shoppers can be assured that the business they are shopping from is real, and therefore can be trusted. Without third-party verification, asking customers to shop your site is like asking for someone to send their banking details without knowing who they're giving the information to- it isn't going to happen because there is no reason to trust them!
Some online retailers have reported that their sales have risen about 10% after placing the VeriSign Secured Seal on the payment pages of their website in comparison to the sales achieved prior to the placement of the seal. This is proof that customers recognize and trust the seal as indication they are shopping on a secure, trustworthy site.
As stated previously, there are numerous providers of SSL technology, however, VeriSign is by far the most popular with over 93% of the Fortune 500 companies using VeriSign for SSL protection on their websites, and 40 of the world's largest banks using VeriSign for internet security issues. Not only is VeriSign trusted by the largest corporations and banks, but it is recognized by online shoppers which is the first step to providing customers with a trusting shopping environment. Additionally, VeriSign will work with many Internet browsers- including some that are older- to the extent of 99.9% of web site visitors receiving either 128 bit or 256 bit encryption.
Retail Services Online Payments
The many ways that eBayers exchange cash
eBay auction listings can demand payment in a dizzying variety of forms, but not all payment systems are created equal. As a buyer, you should know what each type of payment means for you. As a seller, you should be aware of the ways in which buyers will see such terms.
The single most important fact to understand about auction payments is that credit cards, whether through PayPal or through some other clearing agent, are the ideal way to buy and sell online. Many consumers have an innate fear of credit cards as "less safe" than checks or money orders, but for several reasons, credit cards are much safer today than other options:
?Buyer protection. All of the major credit cards offer buyer protection in some form or another.
If you do not receive an item for which you've paid, or you're not satisfied with a purchase, you can "dispute" the charge by contacting your credit card company and having the payment reversed. Checks and money orders do not offer this protection.
?Seller protection. Unlike printed checks or money orders, credit card payments provide a basic guarantee that funds are actually present. Once you have authorized a charge, whether through PayPal or some other agent, you can reasonably expect to receive payment if you deliver the goods.
?The emergence of e-checks. The relative safety of checks as a "printed and signed only" form of payment has disappeared. These days nearly every major bank will accept "e-checks" drawn against a customer's account. For such a check, no signature or printed material is required?just a bank account number and routing number, both of which appear on a check. And e-checks do not offer buyer and fraud protection like credit cards do?all responsibility in the case of e-checks rests with the buyer, caveat emptor.
For these reasons, a general guideline is to buy with a credit card whenever possible. To put this guideline into practice, however, it's helpful to understand some of the jargon associated with payments in eBay auctions. Read on for a rough guide
What to look for and what to avoid
You should understand the following payment terms and what each means for buyer and seller before you bid on an auction:
?PayPal payments. PayPal payments are the most commonly accepted form of payment in use on eBay. PayPal is reasonably safe and secure for both buyers and sellers, and PayPal itself is an eBay company. From the buyer's perspective, when a seller accepts PayPal you will be able to:
oPay using your credit card, with associated benefits
oPay using your debit card
oPay using your checking account, with associated risks
oPay using PayPal funds from your own auction sales
?Check or money order payments. Some sellers accept payment via printed check or money order. Before you pay this way, there are several things to take into account or be aware of:
oChecks and money orders make for slower trades, since it can take days for your payment to arrive and many sellers wait for clearance before shipping
oWhen you send a check, you have also sent the seller your bank account details
oWhen a money order is lost, it is like losing cash?you have no recourse
oChecks and money orders offer the buyer no additional protection or warranty
oMailing addresses should always be double-checked through email communication before payment is sent
?Credit card payments. A few sellers, usually larger volume sellers or power sellers, accept credit cards through a service other than PayPal, often their own website.
While with this type of payment you gain all of the advantages of credit card shopping (most notably consumer protection), there are additional risks to be aware of:
oThe seller now has your credit card number, expiration date, and name?details they would not receive with a PayPal credit card payment
oPay sites other than PayPal may be of unknown size and security?you are depending on the seller or his or her payment agent to protect your credit card information from hackers
?Wire transfers and "Western Union." Never wire money to anyone. Though this makes international payment somewhat more complicated in some cases, it's an important rule of thumb that has emerged in recent years, since a high percentage of fraudulent auctions request wire transfers and a very small percentage of legitimate ones do. If you wire money and receive no item, you have no recourse, and wire transfers are often nearly impossible to trace, especially when they have gone overseas.
?C2It, Bid Pay, and CheckFree. These common "PayPal alternatives" have at varying times been popular on eBay, but you should beware: all have recently also become common ruses used by scammers. Both C2It and BidPay have ceased operations'if you see an auction listing demanding payment using these services, do not bid. CheckFree continues to operate, but eBay auctions are not its main source of business and many eBay listings that claim to accept payment using CheckFree (or similar names) are merely interested in having you supply your bank account details for an "e-check" so that a scammer can drain your account.
A concise summary of these points might read like this: pay by PayPal using a credit card when you can, otherwise pay the seller directly via credit card if you're able, and as a last resort send a check or money order. In all cases, be careful'it is your job as a buyer to evaluate listings carefully and to be mindful of seller feedback.
Both Debbie Dragon & Ajaay Kumar are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Debbie Dragon has sinced written about articles on various topics from Finances, Credit Cards and Kitchen Home Improvement. This article has been provided by Creditor Web. Creditor Web has the tools you need to compare credit card offers and apply for a credit card. Debbie Dragon's top article generates over 165000 views. Bookmark Debbie Dragon to your Favourites.
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