Are you ready to sell your business services or annual school promotion or sporting team to the public like never before? Have you thought about using promotional items to do this? If not, here is your opportunity to get your name out into the buying mainstream and sample the sweet smell of success. It is a proven fact that the more you advertise the more name recognition you will have for whatever you’re offering and name recognition means selling power. Isn’t that what all people in the marketing business want? You bet! One of the hottest selling promotional articles right now is the note pad. With a promotional note pad, you are multiplying your chances to be visible to purchasers by the number of sheets of paper in each unit. That is a lot of advertising for the money! Imagine putting your name across the top of a note pad and then sitting it near a phone in a busy office. What an ideal opportunity for having your information front and center, even after each one is torn off, another one takes its place. Quite the deal!
Other promotional items will also help you advertise, but the note pad offers so much to the marketer that they make great sense. Below is a brief rundown of a few of the advantages of using promotional note pads to help sell whatever it is you wish.
Promotional note pads are an economical investment. When they are compared to some of the costlier articles used as give aways and freebies, they always come out on top. Promotional tee shirts, baseball caps, coffee mugs, calendars or desk mats will all come at a greater cost to the investor than note pads. The note pad is a very attractive, cost friendly item for growing your business.
Notepads can offer the purchaser a variety of options in developing just what it is they’re looking for. Printed note pads can come in a multitude of different colors ranging from as bold as neon to the softer tones of pastel. The size of a note pad can be tailored to suit your specific needs as well. If you are looking for purse-sized pads, they are readily available. If your choice leans toward the larger, desk sized pads, that is no problem. Whatever size you’re looking for is offered by the promotional company. When it comes to graphics, you can choose to simply use your business logo or school mascot or there are literally thousand of graphics to choose from to set your note pad apart from others. The script on a pad can be as plain or as fancy as you choose, too. Whatever image you are trying to send out to the purchasing public can be developed and printed on a note pad. They are an item of great versatility.
Another great advantage of using promotional note pads is the usefulness they serve to those who are receiving them. It always makes a freebie sweeter if a client can envision a purpose for it later in their future. It’s hard to go wrong with note pads in this department. Everyone uses paper to write on for reminders, grocery lists, phone messages and the like. It’s not difficult to see how choosing promotional note pads is the best choice for marketing whatever it is you have to offer.
Selling Power To Grid
Of all the factors that contribute to how well an item will sell during an auction period, some of the most basic, yet often times overlooked aspects of eBay listings are the photos that a seller chooses to use to show an item that is for sale. It would seem obvious that the photos of an item offered for sale would be important.
Even so, as you look through the thousands of listings for auctions being held on any given day, you will see photo after photo that are rough, blurry, haphazard, goofy, and sometimes, not even a picture of the item being sold or any item that is even similar.
Thank goodness for the folks who live among us with brains that never seem to engage with the rest of their nervous systems. The photo is positively one of the most vital tools a buyer has in determining if he/she is interested in becoming a successful bidder, and to what lengths he/she is willing to go to ensure that his/her bid wins. Furthermore, the photo is not only a tool, but it is a tool that has been provided by the seller. This means that the buyer will naturally make judgments, not only about the item that is selling, but also about the credibility of the verbal and or written description that is also given by the seller.
A blurry, or shady photo, or a photo that is taken of the item without regard for its appearance (i.e., was it cleaned or dusted prior to the shot?), as well as evidence as to whether care was given to specifically show any damage that a prospective buyer would want to have disclosed often times does more to make up a buyers mind about buying the item than anything that a seller can write in the listing or say in a pre-sale email.
On the other hand, an item that is photographed by a seller who portrays the item as an object of value, an item that has been cared for, and an item that is worth the time taken to photograph it under the best possible conditions will often times bring a higher ending bid amount than similar items in as good or better condition that were photographed poorly.
To sum it all up, take the time to take photos of the item you are selling that are well lit, clear, focused, and the featured object in the photo. Also, take as many angles as you can to show the item from every direction. Finally, if there are any blemishes, or areas of damage on the item, take photos of these areas and include them in your listing with short truthful descriptions.
It is not uncommon for buyers to ask you to take a photo of a special angle, or point of view. Expect this kind of request and be ready to offer the service, or state well ahead of time in the body of your listing that the only photos that you will be presenting are the ones that are posted at the time the auction begins.
Both Gareth Parkin & Rajneeshdabral are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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