The process of search engine optimisation is an essence to many people. People are involving more and more into the process for increasing the traffic to their sites which is providing those better results.



Most people have realised the importance of SEO and are getting positive results through it. But still there are a few questions and queries that require right answers. Out of which the most common ones are:

What exactly is search engine optimisation?

It is the art of making your site familiar or introducing them to various search engines like Yahoo, Google etc. for that you must use right words in your copy and HTML, structure and design your site correctly.

What's the importance of search engine optimization?

About 85 percent of traffic is driven to various sites through search engines. This is why it has become so very important for companies to apply right optimising tactics to pull more and more potential customers to it.

How rankings are decided on search engines?

If your content is considered relevant by search engines, you will get high rankings easily. The search engines identify content for their search result by sending analysis and checking its record details. After this, complex algorithms are used to determine how useful your site is and on the basis of that you are included in the search engines and search results.

How to achieve good rankings?

There are four stages of getting good rankings. Which are?

1    Using of right words.

2    Putting on link of the relevant sites to yours.

3    Use right words on the links that are put on to your site.

4    Regularly add a lot of content to your site.

What is Link Popularity?

The more links a website has, the higher its ranking is. Thus Link popularity is all about the number of links you have and how you can get more links to your site.

Links lets you know, how important your site is and they are the most important factor in the ranking.

How to get more number of links to my website?

There are many possible ways by which more and more links can be generated to your web site. This can be done by following methods.

4    Checking the link of your competitors is from.

5    Submitting articles to internet for publishing.

6    Swapping the links

7    Paying for the bonds and'

8    Partnering websites.

Should the site be submitted to the directories?

Directories are the web pages which gives brief description of the site. There are many directories that are free of cost whereas, there are many for which you need to pay for an ad.

It is always considered to go for a free directory as you get a free link because of it. It is always advised to make proper selections as they can be very expensive in the good run. However the links that is not worth much.