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Sherlock Holmes Secret Weapon

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Small means few or no employees. Small means you end up doing most, if not all, business tasks yourself.



Whether or not you're any good at them.

But even if you ARE perfectly capable at completing those tasks, is doing them really a wise use of your time? (Just because you CAN do something, doesn't necessarily mean you SHOULD.)

As a business owner, you should be focused on the big things – a vision for your business, putting together a plan to reach that vision, developing new products, spending time with your clients and marketing. In other words, those "big picture" tasks that grow your business.

What you should NOT be doing is worrying about getting your invoices out, mailing products, providing troubleshooting help, scheduling your time and all those other administrative duties.

In fact, the more time you spend on all the minutia of running a business, the less time you'll spend on tasks that can actually grow your business.

It's a vicious cycle. Maybe you feel like you don't have enough income to hire help. So you do the work yourself. Because you do the work yourself, you don't have the time to work on growing your business. So then you don't feel like you have the income to hire help. And so on.

The same cycle exists if you feel you don't have enough time to locate and train help. You end up doing the work yourself because there isn't anyone who can help. And because you're so busy doing things you truly have no business doing, you'll never have the time to locate and train someone to help you out.

In either cycle, you're probably discovering you feel overwhelmed, drained and with zero creative energy. Instead of jumping out of bed excited at being in business, you wake up each morning facing a to-do list longer then War and Peace and wanting to crawl back into bed and put your pillow over your head.

So what's the solution? Hire a virtual assistant.

Virtual assistants, also known as VAs, are freelancers who specialize in taking care of the "busy work," freeing you up so you can focus on why you started your business in the first place.

Because they're freelancers, you pay them for the hours they work. And you don't pay for overhead, vacation, taxes, office supplies, a desk, etc. It's a perfect win-win for everyone.

VAs can break you out of both those cycles and put you on the path to building a successful business. They can help you with just about every business task imaginable (with the sole exception of filing – you're probably stuck doing that yourself). Some examples include:

* Bookkeeping, including invoicing, paying bills and following up with unpaid invoices

* Product fulfillment

* Customer service

* Answering e-mails and phone calls

* Scheduling business and personal appointments

* Maintaining databases

* Updating Web sites

* Submitting articles to article databases

And much more.

In fact, if you want to see a list of what a VA can help you with, check out IVAA.org (International Virtual Assistants Association) and AssistU.com. These organizations can also help you find the right VA for your business. VAs specialize in different business services, such as marketing or bookkeeping, so make sure you find a VA who focuses on what you actually need.

I can tell you from experience that once you take the plunge and hire a VA, you'll kick yourself for waiting so long. You'll have more time to devote to the tasks you most enjoy (rather then struggling with the ones you hate), you'll be less stressed and have much more creative energy. Plus you'll probably find yourself making even more money.

Creativity Exercise -- Hire a VA

Ready to try a VA but not sure how to begin? I suggest starting small. Like five hours a month.

Make a list of everything you do in your business each day. If you get stuck, keep a notebook on your desk and write down things as you do it.

Now look at the list. Pick something you could delegate to a virtual assistant and would take around five hours a month.

Once you find the right VA and have freed up those five hours, make sure you use those hours to do something to grow your business. Maybe do some more marketing or develop a new product line.

Now after you've started seeing more income, take some of that extra money and add to your VA's tasks. Again, use the time you've freed up to continue to grow your business. Before you know it, you'll have a built a thriving, successful business with less stress and have more energy and income then ever before.
Sherlock Holmes Secret Weapon
Poor quality. Folks, let's face it. The demand is for quality content. Poorly written or hard to understand articles just doesn't cut it. People demand information that makes sense and that they can use in what ever niche they are interested in.

No Clear Message. Similar to the poor quality reason mentioned above, an article that doesn't have a clear message in it will often leave the reader wondering what the article was about. That's even if they finish it at all. Odds are, if the readers doesn't finish the article, they probably won't visit the site either.

Boring. If the article is nothing but a dry presentation of facts and figures, odds are it won't get read. Many readers have a tendency to skim an article first before going back to read it again. Most readers don't want to read just facts,they want to know how it applies to them. They want to be entertained.

Presenting "just the facts" is not exactly considered light reading to the majority of readers. Keeping the reader's interest is one of the keys to being successful at writing articles.

So, what's the solution and how does one write those interesting articles?

Being organized is one of the keys to successful article writing. Being able to get your ideas across to your readers in a clear concise manner goes a long way to keeping your readers happy. With this in place, you will be able to get your message across to your readers and issue that call to action that will get your readers' interest up and keep it up.

Writing or creating an interest grabbing title is a major key. If the title is boring, odds are your article will not be read. This is the first thing your potential readers will see so try to work out titles that make them want to stop to read what you have to say.

Get passionate about what you are writing about. I don't know about you, but I have read many articles about the subject of Internet Marketing. Some promoted one technique or another as their success strategy. The articles that stood out in my mind the most were the ones that the writer was impassioned about. It was evident in how the article was written and it kept my interest.

Still others gave good information, but lacked that zeal I mentioned earlier. It was very evident in the way the article was put together. It was clear, it was concise. But there was little sparkle in it.

Another successful writing tip is to get personal with your readers. While this is not always possible, there are times and places in your article writing that you may be able to share a personal experience. It may be in the form of a tip, something you learned, or a discovery you made. The point is you are talking to your readers not at them.

Being able to write great articles does not come easily to every one. Some are gifted with the ability to express their ideas in clear meaningful ways. The rest of us have to work at it. Writing great articles is not impossible, it just takes work and development of your particular writing style. Using the tips mentioned above, you can be successful.
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Both Michele Pariza Wacek & Sukhjeet are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

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