The Secret is not really a secret at all. What The Secret is, is a cleaned up and very easy to understand version of the law of attraction. You are probably familiar with the law of attraction, like attracts likes.



Author Rhonda Byrne has put together this best seller as a hit book, audiobook and movie. The movie The Secret, gained its initial popularity by way of viral marketing. Prime Time Productions offers free use of the movie to certain organizations and viewings.

The Secret as a book is a New York Times best seller and over the Christmas season of 2006 was one of Amazon's top five sellers.

The newest median for The Secret is on audiobook. This audiobook can be downloaded on the Internet and runs four hours. Listening to The Secret on audiobook is gaining popularity as you can listen to it during your down time. This is a great way to really absorb its principles.

The general idea of The Secret is that like attracts like. In other words, if you are over weight and want to lose weight you need to hang out with thin people, and visualize being thin. Basically you just put it out there to the universe and let a divine force work its magic. The story is told in a narrative style, much like that of the hit movie, What The Bleep Do We Know.

The story teaches us that most of us focus our energy on fears and reinforcing behaviors that have gotten us to where we are today. What we need to do is focus our thoughts and intentions on what we want in life, and to be the change we are looking for in life.

Rhonda Byrne originally got her idea for The Secret from reading the book The Science of Getting Rich, by Wallace D. Wattles, written in 1910. Napoleon Hill also wrote the book Think and Grow Rich and there is also W. Clement Stones Believe to Achieve. All of these books have the same secret within their pages.

The idea of The Secret is also found in the Bible, in Mathew 7:7 Ask and it shall be given you; Seek, and ye shall find; Knock, and it shall be opened unto you. And in Mark 9:23, All things are possible to him that believeth.

The Secret is so big, that it was even featured on Oprah for an entire episode. And we all know what kind of sales of books come from any that are featured on Oprah.

Naming the DVD and move The Secret was a brilliant marketing idea. Everyone wants in on a secret. A big part of what has made the book so big is that people were thinking that they were learning a new idea. These people have never visited the business section at Barnes and Noble or may not be familiar with the Bible.

The idea of The Secret is also found in the Bible, in Mathew 7:7 Ask and it shall be given you; Seek, and ye shall find; Knock, and it shall be opened unto you. And in Mark 9:23, All things are possible to him that believeth.

I do feel that there are many truths to The Secret. Intention and visualization are powerful tools. This idea is also nothing new to anyone who believes in writing down their goals. This goes way back, the philosopher Seneca said, if a man knows not what harbor he seeks, any wind is the right wind.

The way that I see The Secret is something that will benefit virtually everyone on some level. The ideas might be brand new and mind blowing to you, or it might just be a reminder on focusing on the things that are important to you and the changes you want in life.