A Guide to Business

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Starting A Publishing Business

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From the business perspective, publishing isn't just printing literature or information but also the development, marketing, distribution and even promotion of the printed works. It is not as simple as it may seem.



The publishing process begins with the written work or the copy. Many aspiring and unpublished writers often submit manuscripts to publishing houses in the hopes of seeing the light of print. These end up in a slush pile which editors sift through, and the great majority of these contributions are often rejected. Usually, book and magazine publishers commission copy from known and established writers, and unsolicited works have a slim chance of getting published. The prudent thing for a writer to do to get published is to first submit a query or a proposal. It also helps if you have a literary agent who has access to major publishers.

Once a publisher accepts a work, then negotiations with the writer or his agent begin on how much to pay the writer for "intellectual property" rights and "royalty rate."

Once commercial and legal issues are settled, the next step is the editorial stage where writers are asked to rewrite or improve their manuscripts before they get to publishing editors who do further editing on the work.

The next stage is called prepress and that's where design and artwork (including photos) are decided. Other processes are typesetting, dust jacket composition, deciding on paper quality, binding method, casing as well as proofreading. Once done, the work can now proceed to printing. It is interesting to note that most major magazine and newspaper publishers have their own printing presses, but book publishers seldom do.

The publisher's work doesn't end with the publication of the book. This is followed by advertising and other marketing tasks, including distribution. There are times when the publishing process up to the printing stage is handled by a separate company or individual before selling the same to the publishing house. This is known as book packaging.
Starting A Publishing Business
Actually, for the right person, the advantages of business ownership far outweigh the disadvantages. And deciding to write a book means, inevitably that you've decided to be in business.

If the very thought of it leaves you feeling a bit uneasy, the good news is that there are many differences (and advantages) in committing to the self publishing process as a business and starting a traditional small business.

Here are just a few of the reasons why starting your own self publishing company makes sense (even if you only have plans to write one book).

1. You'll be your own boss. Having the flexibility and power to make the best and most profitable business choices for yourself is a great benefit of owning and operating your own business.

Couple those benefits with the ability to make your own production schedule, set your own publication date and the ease of print-on-demand publishing and you've got the perfect formula for self publishing success.

2. You can become a published author in 90 days or less. Believe it or not, it would take approximately 570 days to get your message out through a traditional publisher.

Self publishing allows you the opportunity to bring your message to the masses much faster than any other form of publishing and the faster you can bring it to market means the quicker you'll make a profit.

3. Your earning and growth potential are far greater. At 6% to 10% royalties, very few published authors make any real money. But as a self published author you will keep 100% of the profits.

4. Writing a book is exciting. You can make a long time dream a reality and that will just inspire you to write and publish more.

Besides when you begin to get recognized as the expert, readers and the media look to you to offer insight and opinions to support them in achieving their life's goals and that is very encouraging and exciting.

5. Publishing a book provides endless opportunities and exposure. Gaining media exposure and credibility because you "wrote the book" on a particular subject will allow you to showcase yourself, your business and your book to a larger audience than wouldn't have been possible without it.

If you are a speaker, coach, consultant or entrepreneur looking to get more clients and add more cash flow to your bottom line, you need to seriously consider becoming an author.

And if you're an author, you can expand your reach by becoming a speaker, coach or consultant.

Whether you're running a traditional small business or you're a self published author; being a business owner is a lot of work, there are often long hours and times of uncertainty.

But the rewards are great and having the flexibility and courage to call your own shot is exhilarating and potentially profitable too.
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About Author
Both Kadence Buchanan & Sanyika Calloway-boyce are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Kadence Buchanan has sinced written about articles on various topics from Science, Computers and The Internet and Public Relations. Kadence Buchanan writes articles on many topics including Business, Real Estate,. Kadence Buchanan's top article generates over 673000 views. Bookmark Kadence Buchanan to your Favourites.

Sanyika Calloway-boyce has sinced written about articles on various topics from Writing, Book Reviews and Small Business. Sanyika Calloway Boyce has been named the National Tour Director & Contributing Author for "Chicken Soup for the African American Woman's Soul." Available in bookstores August 15, 2006. Visit. Sanyika Calloway-boyce's top article generates over 4400 views. Bookmark Sanyika Calloway-boyce to your Favourites.
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