The human body needs hydration 24/7 to stay healthy, fit and vivacious. It's not just about quenching thirst; water also flushes out the harmful toxins that accumulate in our body throughout the day. But consumption of water has taken a new turn with the market-capture of bottled water about a decade ago. There was a time when tap water ruled. But gradually, as people became more health- and brand-conscious, bottled water replaced tap water.



Bottled water is nothing but spring or mineral water in sealed containers. People generally assume that bottled water is safer than the municipality tap water. It's in fact true to a large extent as bottled water manufacturing is regulated by the Food and Drug Administration. Any evidence for providing adulterated or misbranded products can result in serious consequences for the manufacturer.

The International Bottled Water Association (IBWA) has reported a record consumption of bottled water recently. Given this huge demand, it's no wonder that you'd now find bottled water in almost every supermarket, convenience store or in a vending machine. And what's more interesting is the war of the brands in this industry all raring to topple the other off to get the dollars themselves.

Branding is a part of our everyday lives, be it sports, publishing, event management, tours and travels or anything. Bottled water is no exception. People tend to go for reliable and well-known brands to ensure safety of their water, or in other words, they drink their brand. And that's the norm today!

To take the saga of bottled water consumption a step forward, a new business is doing the rounds?the business of producing custom labeled bottled water. It's nothing but creating your own brand. At work, after a sweaty workout or just about anytime, men and women would reach out for their favorite brand. It's then that a custom label comes into play.

Many organizations, clubs, institutes and others customize their own brands today for purposes more than one?for retailing in gyms, cafes, schools, clubs, food joints, hotels, stadiums, etc. or to market as a give-away at corporate events, weddings, shows and other events. Some even order for custom labels in bottled water to start a proprietary brand in the market. Take it or leave it, a brand makes a difference. There are thousands of branded bottled waters available in the stores today; some market their fizz, while others their flavors.

But no matter where or when you grab your trusted brand, always check a few safety criteria. Never buy bottles with broken seals. Discard buying if there are materials floating in the bottle. Avoid being duped by impressive labels and always check the manufacturing date, best-before-date, chemical composition, manufacturer's contact number, location, etc.