Recently, my wife and I were looking for a moving company for a big relocation we have coming up in the not-too-distant future. I was amazed when looking at the web sites of the local moving companies - every single one of them had ineffective copy. Not a single one of them excited me to do business with them and most just presented reasons not to!
The number one, most important job of your website is to make your visitor feel great about your company, but so many don't rise to the challenge! I am going to share three ways you can do that.
1. STRUCTURE your home page. No one is going to get further into your website if the structure of the home page is not crystal clear and to the point. Make sure your home page answers these questions and then shift everything else to ancillary pages:
a. What do you do? Be specific and avoid technical jargon. Talk TO your customers, not AT them.
b. How do you do it? Let them know what systems and methods you use to be able to come through with exactly what they need.
c. Why are you qualified to do it? Remember that anyone can make a claim, particularly in the faceless world of the Internet. Offer some credibility statements.
d. What is unique about how you do it? Think about the ways you differentiate from your competition. Are you more responsive? Do you have a greater selection? Think about the special "signature"' that you present to the marketplace.
2. Know and utilize your CORE VALUES. Your core values are the principles you use as the basis for your decisions. You should have four or five core values that represent your company. These values should be thought out and well defined. Samples of core values are integrity, passion, quality, customer service, affordability, joy, social responsibility ... the list goes on.
Once you have labeled your specific core values, you MUST infuse them into your web site. You should be able to feel every single one of them on your home page! If "fun"' is a one of your core values, make me smile when I read your web page. If "sincerity"' is on your list, your words MUST be from the heart. If "quality"' is a principle that guides you, your home page MUST reflect that. In other words, your home page has to be a mirror reflection of your core values.
If there are any discrepancies between what you say your values are and how your site comes across to people, these prospects might not be able to put their finger on what they don't like about your site, but they WILL NOT give you their business. Your core values are the heart and soul of your company and infusing them into your website will help you attract the people who should be doing business with you.
3. PROOFREAD your copy. This is the easiest and yet most overlooked issue that comes up time and again - and proofreaders are incredibly inexpensive! It would probably cost you less than $100 to ensure that your site is error-free. Websites with errors are sites with emotional road blocks. When visitors see that you did not take the time to invest in clean copy, they are immediately turned off (especially your higher end clients - the people who have the capacity to refer you to their entire network). Think about inviting someone to your home. Would you let them see a sloppy place? What kind of message would that send? That you just don't care. Don't give your visitors a reason to never even get to the heart of what your business offers.
Ultimately, when it comes to your site, you have to put out there who you truly are and make it easily understandable and error-free so people can experience your message in the way it is intended. Not doing so is like trying to enjoy a movie when the couple in front of you is making out, the kid behind you is on his cell phone and the film itself keeps stopping and starting. When you have a distinct message to give your visitors, make it easy for them to receive it loud and clear.
Follow these three simple steps and you'll convert more visitors to customers.
Steps In Writing A Research
1) Skip Research - Write Only What You Know
One huge trap for folks who are new to article writing for distribution to article directories is that they spend WAY too much time researching their articles. You should only choose as a topic the subjects that you're intimately familiar with and that will flow off the tips of your fingers when you sit to write. This should absolutely influence your choice of affiliate products to market through article marketing as you're liable to be pounding those keys yourself... so write what you know and save yourself hours of research headaches and lengthy trips down interesting but fruitless paths of inquiry.
2) Create an Outline
You probably have heard this if you've gotten past the third grade in grammar school. It's one of the article marketer's best secrets though and an absolute must for anyone who wants to crank out articles in the interest of developing thousands of website links. If you start to write with a blank page then you're instantly adding hours and hours to your process. Take ten minutes and list all the primary points you're going to make. Organize these points or tips into an outline and then flesh out the ideas as you write.
3) Write "Ten Tips" Style Articles
Ten tips style articles are easy to write because if you follow the outline-first advice then you've basically done all the hard work up front and won't have to rethink yourself once you enter the writing stage of your process. You have to protect this stage from incursions from other stages such as the editing stage and the organization stage. If you find yourself reorganizing once you've begun writing then you need to stop and restart your process over again.
4) Getting in the Flow - the Power of Setting Unreasonable Deadlines
The fastest way to get things done is to set ridiculously unreasonable deadlines for yourself. If you only have one hour to write your 750 word article from start to finish then it's far easier to see results than it would be if you gave yourself a day to get your first article done. You will feel far more productive and besides - you're writing for article directories here, not for the Pulitzer Prize. Let your conversational style flow.
5) Editing Tips
For one thing you should only be deleting during the editing phase. If you find yourself rewriting sentences, deleting and then pondering your word choice then you're spending too much time in editing. Remember that getting this done in an hour is your goal and you can get to editing in the 5 minutes before your article is due. Also you should be writing with your spell check turned off. There's nothing that stops the flow like those little red lines under your words. Spell check ONLY during your editing phase and get it done quickly!
6) the Right Writing Environment
Because you're creating unreasonable deadlines for yourself you're going to be more intense and able to focus. Still, you're going to want to have an environment that's conducive to writing for you. Many writers prefer to minimize distractions. Some prefer the hustle and bustle of a cafe. Consider experimenting for yourself, and be sure to communicate clearly to those around you if you're writing and would appreciate that they leave you to concentrate.
7) Choose the Right Writing Program
Some people prefer the writing program that comes with the world's most popular operating system. Fast writers know and love the simple "text pad" application that has absolutely no frills. This is because other programs are attention hogs and give you little reminders in their attempts to be helpful. If you've never written with the spartan text pad, or text editor that comes standard on most computers then give it a shot. It's likely to be a refreshing alternative to the intrusive word processing programs that try to correct your every sentence.
8) Know Your After Writing Rewards
If you love watching videos online then let yourself. Once you've gotten your article written. If you have to use the bathroom then hold it - until you've gotten your article written. If you're starving or thirsty then wait - until you've gotten your article written. There are hundreds of things that are likely to come up when you're writing your article. Let them come up and set these needs as your reward for finishing. You will love the results.
9) Know When to Bend Your Rules
If you set out to write 10 tips but can only think of 9 then just write 9 and be done with it. If you take an hour and ten minutes instead of an hour then so be it - you're done, right? And you're that much closer to getting hundreds of links to your website. You decided to get a snack before finishing your article? Well, shame on you for lack of self discipline but hey, if you still got the article done in an hour then who cares?
Note: the author of this article finished it in exactly 30 minutes. Now that's the power of setting unreasonable deadlines for yourself!
Both Bea Fields And Corey Blake & Thom Kingsley are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Bea Fields And Corey Blake has sinced written about articles on various topics from Writing, Internet Marketing and Writing. Writers of the Round Table Inc., is a unique literary development and author management company that assists best-selling authors, directors, executives, publishers and producers to generate writing content of substantial quality and bring it to market. V. Bea Fields And Corey Blake's top article generates over 2900 views. Bookmark Bea Fields And Corey Blake to your Favourites.
Thom Kingsley has sinced written about articles on various topics from SEO Articles, Travel Insurance and Recreation Vehicle RV. Thom Kingsley is an article marketing expert dedicated to helping you generate thousands of links and thousands of dollars a month through article marketing! Read. Thom Kingsley's top article generates over 1600 views. Bookmark Thom Kingsley to your Favourites.
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