Gift baskets are very convenient and popular gift items used in vogue especially in the western cultures and with the passage of time they have emerged as great means of presenting others. Today gifting these gift baskets are a popular concept and the widespread use and popularity of gift baskets have given birth to a sort fo industry which is devoted to the designing off creative gift baskets meant for different occasions. Gift baskets are available for a variety of occasions like weddings, birthdays, new baby, holiday gift baskets designed for holidays, baskets especially designed for Christmas, Valentine's Day, gourmet gift baskets and corporate gift baskets. The contents of the gift basket vary according to occasion and these gift baskets serve as important mediums which can aid the forging of relationships between individuals and even professional organizations. The gift baskets are available in a variety of price ranges starting from as low as $50 to more expensive varieties. Hence it is possible for one to conform to one's budget and choose the gift baskets accordingly.

It is necessary to bear in mind that there are certain basic etiquettes that is needed to be kept in mind while presenting a gift basket to someone. One of the primary factors that have to be remembered is that the gift basket must suit the occasion in lieu of which it is being presented to someone. For example, it is perfect to present flowers as part of an anniversary gift basket or a get well soon gift basket. In cases when gift baskets are being presented without any reference to any occasion, it is possible to have a wider choice. But at present the making of gift baskets has emerged as a dominant business venture and with several firms working on the designing and creation of gift baskets, gift baskets are available in the market designed exclusively for different occasions making it easier for the consumer.

In case of corporate gift baskets, one needs to be quite careful so as to ensure that its content do not affect professional relations or does not carry a wrong message to the company being gifted. This is because in many countries any form of gift giving among professional organizations is often looked at as being equal to bribing. Therefore, the gift basket should be presented keeping in mind not to hurt the sentiments of the one who is gifted and at the same time ensure that the company's image is not misinterpreted.