Imagine a situation when due to certain sudden external reasons you need to double your company's output immediately. However, your managers are just not able to get the requisite work from the workers. The employees are not willing to put in any extra effort for the management or company for that matter and are more than satisfied in their present working situations. The result is monetary loss and damage to your reputation.
The key issue here is lack of communication between employer and employee.
External To Internal Communication
What we often tend to forget in a business communication strategy is the importance of internal communication. The entire focus is on external communication, wherein the managers and the firm is busy portraying an attractive picture to its external customers. However, in the end the outcome is a strong marketing side but a comparatively weak operational strategy.
Another important outgrowth of miscommunication is a negative grapevine. This unofficial communication channel if not managed effectively can be an important reason of increasing employee turnover and decreasing profitability.
Requirements
You must have effective communication channels in place both with your external and internal customers to ensure growth. The entire communication in the business domain should have a style and be for a purpose. No loose talk. Whatever is said or is communicated through actions must be carefully designed to ensure that it gets the work done in the requisite fashion.
Solution
An effective communication strategy and related result can be achieved by focusing on your target segment's need. Your goals are important to them, but only to the extent that they benefit out of it. So to begin with, identify their need and communicate your goals their needs in mind.
Welcome Suggestions And Take Regular Feedback
This helps improve owner to worker relations and also acts as a vent for employees to put forward their comments in a systematic manner rather than in an unorganized and harmful.
Use Two Way Communication
Be willing to give your comments and make it a point to ensure that appropriate reactions reach down to the lowest level to minimize disagreements and dissatisfaction.
Employ A Common Channel Of Communication
Do not allow important messages to be wasted just because your language or medium cannot be deciphered the way you desire it to be by the target audience.
At the core of all business strategies lies the importance of implementation, which is not possible without an effective communication channel. Hence, to achieve the desired results in the most efficient manner it is crucial to communicate in style keeping the basic purpose and target segment's desires in focus.
Technology And Business Communication
Fueling the high growth rate for Retailers, Manufacturers and Distributors is a flurry of mergers and acquisitions. In today’s world of mergers and acquisitions, and heavy usage of the Web, companies are facing a new reality. Software that meets the company’s needs now will not be effective after a new acquisition takes place, or if sales substantially increase as a result of using the Web.
While meeting with a prospective client -- a CEO of a large cleaning supply company -- about purchasing new software, he told me that he was planning to grow his business by end of the year from 300 million to 500 million dollars by acquiring competitors he was negotiating with. When I asked him how he planned to integrate his company’s software with the new companies he was planning to acquire, his response was: “You hit the nail on its head. The software we are using cannot support our future acquisition plans. We will have to let the companies we plan to acquire keep using their current software until we find software that can meet our new needs. Not having the right software will result in a substantial increase of our operating cost. The unfortunate part is that we did not have the foresight to think ahead of the fact that our current software would not be able to support our acquisition plans. Nobody expected that we would grow at this rate and now we have to pay the price."
Here are 4 unforeseen business disruptions that are likely to happen when your business environment changes:
1. Quite often companies engaged in e-commerce, experience an unexpectedly high volume of sales’ transactions that the current software cannot handle efficiently, resulting in the need for additional labor and excessive operating costs.
2. Frequently, the current software cannot provide the desired analytical information needed, resulting in the downloading of large amounts of data to spread sheets and more complex data manipulation to get the needed reports.
3. When mergers and acquisitions take place, the number of users along with the transaction volume will substantially increase, resulting in the possibility that the current computer system will not be able to handle this sudden change.
4. The acquired company might not have the same business practices as the company doing the takeover, resulting in the possibility that the current software may not be able to handle the new business demands. This can result in multiple software platforms being used creating higher operating costs and additional complexities in the computer infrastructure.
When planning future expansion, steps should be taken to ensure smooth business growth.
Software effectiveness evaluations should be performed the same way as evaluating old equipment in a factory. When evaluating the current software functions, the focus should not be on how well the software meets the business needs today, but whether it can meet the business growth of tomorrow when the company moves to the “next level." In today’s business reality, which is changing at lighting speed, lack of planning can be a very costly proposition.
Nobody likes change, but not facing the fact that a company’s current software is outdated can result in substantial business disruptions and expenses down the road. The question that should always be asked is: “if the business reality changes drastically resulting in an unexpectedly large amount of new users or volume of data transactions, could the current software be able handle it?"
Both David Gass & Dan Kaplan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
David Gass has sinced written about articles on various topics from Accounting Guide, Finances and Network Marketing. David Gass is President of Business Credit Services, Inc. His company publishes a free weekly e-newsletter on Small Business Consulting at their web site. David Gass's top article generates over 246000 views. Bookmark David Gass to your Favourites.
Dan Kaplan has sinced written about articles on various topics from Motorola Cell Phone, Management and Trucks. Since 1980, Dan Kaplan has worked with corporate executives to improve purchasing, increase warehouse and distribution efficiencies, and implement software solutions that result in substantial savings and productivity improvements. To lower your operating. Dan Kaplan's top article generates over 2900 views. Bookmark Dan Kaplan to your Favourites.
A Good Conversation Starter Make it small and make it light. Good conversation starters are only as good as the response they get, so make sure whatever you say it is easy to reply to