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The Perfect Storm Summary

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When your business finds itself right in the middle of the ‘perfect storm’, lots of business rolling in, effective advertisements doing their jobs, lots of work being put out by your staff and the money rolling in, you can weather this storm by expanding your promotional items with promotional umbrellas.



A promotional umbrella is good for a lot of different tasks. You can use them at trade shows to help potential customers find your stall in the muddy waters of a convention, or you can use them when you are setting up an outdoor event. You can also use them as promotional gifts to clients, who will likely use them when it rains or shines.

A promotional umbrella is a great and practical gift to clients and staff – it can say thank you for your business, or thank you for a job well done. Many people utilize umbrellas, for those foggy and rainy days.

It’s important to realize the impact that a promotional umbrella can have for your business. When people, customers, staff, or clients, use your umbrellas, they are for all to see – everyone can see, and will notice, your logo emblazoned on the umbrella. In a sea of black umbrellas, your colourful umbrella will stand out – even if you go with a simple and basic black umbrella with your imprinted logo – it will stand out and people will take notice.

Think of it this way – a client or staff member is walking down the street on a rainy day using your umbrella – a sea of umbrellas surrounds them, but there, in the midst of all those ‘regular’ umbrellas is writing and a logo – people stop and look to see what it is, reading your advertisement. It’s like having a moving, walking billboard doing work for you over and over again, and only for the cost of ONE umbrella.

Promotional umbrellas are becoming more and more popular, but due to their size and nature, not as popular as some other promotional items, such as pens and key chains. This means that you can enjoy more of a niche promotional item than your competitors are using. Get in before the rest of the competition notices this niche promo item waiting to find its audience.

There are many styles of promotional umbrellas to choose from at a variety of prices, all to suit your needs and budget. You can utilize the umbrellas for many reasons – all will help you stand out from the competition, creating moving advertising that works for you whenever it rains or shines.

Check out the many styles and colours available for promotional printed umbrellas and imagine your logo and corporate business message emblazoned on them, marching through the crowds, standing heads and shoulders above the rest, right up alongside your business.

Create more business for yourself by adding promotional umbrellas to your promotional item inventory – you wont be sorry that you did and you can weather the ‘perfect storm’ of business that is sure to head your way.
The Perfect Storm Summary
Oakland, Calif. -- Internationally-recognized antique rug expert Jan David Winitz today said that "a perfect storm" of conditions exists in market for the finest antique Oriental carpets.

"Frankly, the rapidly increasing scarcity of great 19th-century rugs," he said, "combined with our clientele's escalating knowledge and the ability to view and purchase one-in-the-world, investment-level rugs on our website have created a unique confluence of factors during my nearly 30 years in the business."

Winitz, said that his clients are increasingly willing to invest in "collectible to museum-level rugs that are both rare works of art and still in the superb condition that they can be used on the owner's residences."

Winitz is the head of an investment group that has employed an international team of expert buyers for the past 27 years. They continually purchase entire private collections and fine estates to fuel the voracious appetite of the clients at his two galleries and have assembled the extensive inventory, described by the Financial Times of London as "art for the floor."

He says, "Potential clients, who have been drawn to great antique rugs over the last three decades, often come to him with a seasoned eye and a great hunger in drought-like conditions in the international market."

He added, "Many clients continue to purchase spectacular pieces, more than they could possibly display in their homes, and either ask us to store them or are putting them into private museums. We often revolve clients' rugs over periods of time at one or more of their residences."

The author of "The Guide to Purchasing an Oriental Rug," Winitz predicts that the bull market conditions in the rare rug market will continue. "Our clients soon discover that the quality of carpets we consistently offer is virtually never found elsewhere, and when they occasionally do appear at auction, they often sell for prices that exceed the established market value. Seeing this, their confidence that the rarity and value of their collections will continue to increase substantially grows.

"The 100 to 200 year-old rugs in our collection can never be duplicated, such as handmade area rugs,silk rugs,persian rugs,oriental rugs,wool rugs etc. They were created at time when the artistic sensitivity of the weavers and their craftsmanship were unmatched," he said. "In that sense, rug collectors view their pieces in the manner that a collector of paintings views a Monet or Van Gogh."

The rugs in Claremont's collection sell in the range of $25,000 to more than $500,000 per piece. Individual transactions with collectors, Winitz says, sometimes reach $2 million. "Additionally, the market for rugs of this quality does not fluctuate depending on external economic conditions," he said. "The intrinsic value of this kind of art and its 'one-of-a-kind quality' separates it from other kinds of investments."

"There appears to have been a significant amount of investment money on the sidelines," Winitz said. "The Collection, with its extensive inventory of top 19th century carpets, has allowed our clients to diversify as well as enjoy their investments." He added that antique rugs always have been of major appeal during times of economic insecurity and inflation.
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About Author
Both Gareth Parkin & Madelighting.com are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Gareth Parkin has sinced written about articles on various topics from Promotional Advertising, Promotional Advertising and Web Development. Gareth Parkin is the co-founder of Ideasbynet.com, the UK's leading online promotional umbrellas and. Gareth Parkin's top article generates over 450000 views. Bookmark Gareth Parkin to your Favourites.

Madelighting.com has sinced written about articles on various topics from Home Appliances, Movers and Internet Marketing. Steven ZHAO is the CEO of arearugs2door.com .An award-winning retailer, wholesaler, and manufacturer of handm. Madelighting.com's top article generates over 40500 views. Bookmark Madelighting.com to your Favourites.
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