First Strategy: Churn and Burn



Basically, "churn and burn" means churning out (creating) as many web sites as possible, as quickly as possible.

People who take this approach don't look back. They create a web site, or multiple web sites, every day. Once the site is up, they move onto the next one. They also usually don't look for link partners, submit articles, or "waste time" promoting their site at all.

The only promoting they do is "blog and ping" to get their sites indexed quickly.

They also use a lot of automation. They try to do as little by hand as possible. A program like Traffic Equalizer or Directory Generator usually creates the content on their web site.

They also use the same template for all their web sites.

Pros: It's quick and doesn't take a lot of work. If one of their sites get de-indexed, they still make money from their other sites. The more sites you create, the more money you make.

Cons: The sites don't last long in the search engines. They have to host a lot of web sites. These sites aren't useful to the end user.

Second Strategy: Focusing on a few sites

This strategy consists of only having a few web sites and focusing all your energy on them.

The content is created by hand. They also might add a lot of features to their web sites such as a message board, blog, newsletter, and more.

People who use this method usually advertise their web sites in their forum signatures, submitting articles, seeking out link partner, etc.

Pros: The sites are useful and serve a purpose. They last a lot longer in the search engines. They only have to pay to host a few sites.

Cons: It takes a lot of work. All your eggs are in one basket. If for some reason your site gets de-indexed, you lose a lot of money.

Our Strategy: The Hybrid!

Most people choose one of the two methods above. Both are fine for a lot of people but they have their pros and cons (as you can see above).

The method we use takes the pros from both of them and eliminates the cons. We call it the hybrid method for that reason.

Instead of creating multiple sites every day, it might take us as long as a week to create a single site. But after you get used to it, you can create multiple sites per week.

It takes longer because we want to make sure our sites look good and are useful to the end user.

This eliminates the "all your eggs in one basket" problem of only having a few sites. And taking the time to create a good web site eliminates the problem of being de-indexed quickly.

The content can be a mix of Traffic Equalizer or Directory Generator content, as well as articles and RSS feeds.

If you use these programs you have to make sure you edit the templates they come with. You don't want your web sites to look like everyone else's Traffic Equalizer sites, for example.

To make your sites useful, you should consider adding a message board and capture email addresses for a monthly newsletter. And adding a blog is a feature that your visitors may find useful and will also help you get indexed faster in the search engines.

You should try to automate as much as possible. Instead of creating articles by hand, pay someone else to do it. You can also get free articles from sites like EzineArticles.com, GoArticles.com, ArticleCity.com and many more.

We also take the time to promote our Adsense sites. Using our software we look for reciprocal link partners as well as submitting articles to other sites. Although this might take a few hours or even an entire day, doing this will ensure that your sites last a long longer in the search engines!

Although this method takes a little more work, it's worth it in the long run. Trading a couple extra hours of work to ensure your site stays in the search engines six months longer, means you'll make a lot more money in the long run!