We'll get to an answer for that in a moment. First, here is a simple creative thinking test you should take to better understand what follows. Choose from the list below which parts are necessary for a car, and write down the numbers of those items:
How many items are on your list? Some readers may have just two or three things noted as necessary. Those of you who saw where this was leading are looking at a blank piece of paper. The whole process of looking at what is "necessary" involves making assumptions, of course, and this is a clue to what the "box" is. We have a whole set of ideas about how things "should be" or "have to be" or "always are" when we look at anything around us. This is the box that our thinking is often trapped in.
To think outside of the box, then, isn't just designing a better rear-view mirror, but questioning the assumption that a car needs one to begin with. Perhaps a monitor showing a camera view of everything behind the car would work as well or better. Of course, you could also get creative in designing a mirror too. You might question whether it needs to be inside, for example. It could be a periscope that gives a view inside from the other mirror up above the roof outside. In either case, the point is that to get out of the box you go beyond the limitations imposed by what you and others already think about the subject.
By the way, if you argue that some of the things on the list really are necessary, you really need this article. For example, some might say that whatever is designed in place of seal belts, they are still required by law, and so necessary. Of course, this just points to another assumption: that cars have to be designed according to current regulations. Thinking outside the box means challenging that preconceived notion too. It is possible after all, that laws can be changed.
Of course ideas or changes are not automatically good just because they are new. But among all the possible ideas and inventions that could actually be good and useful, some of them will always be outside the normal assumptions being made - outside of the box. Sure, there are a ton of bad ideas there too, but we only find the good ones if we get out there and winnow through them.
How do you do that? There are actually many ways to stimulate more creative thinking. There are brain boosters, certain environments that are more conducive to creativity, and dozens of good problem-solving and idea-generating techniques you can learn. For now, you can start right here, with what this lesson about the "box" suggests: If the box is built from your assumptions and preconceived ideas, then you can break out by attacking those building blocks.
Specifically, when approaching a creative project, write down all the beliefs, feelings and ideas you and others have about the subject. Then ask why each of these exists, and what might replace them. Get at the roots of the matter too, by challenging the premises.
Here's an example of the latter: A creative discussion about how to build a school is premised on the idea that the school should be built. Is that true? Perhaps an existing building could be used, or maybe there are ways to teach now without the students congregating in one place. In the end the school may be built, but it can't hurt to ask the questions, and if there is a better solution out there, you may need to think outside of the box like this to find it.
Think Outside The Flock
By Rick Bisio
The Educated Franchisee
When it comes to franchise ownership, you may be open almost any type of franchise.However, just as you are better suited to certain jobs, you are also better suited to certain franchises. So instead of the clichéd “thinking outside the box,” why not build your own box … a box that makes the most sense for you.
It is critical to build your box carefully and then analyze each franchise opportunity based on whether it is a good match to your skills and your vision.How do you do this? Simply ask yourself, “Would I hire myself to manage this franchise?” Go through your skills and your vision and see if the argument is strong that you will be able to successfully drive the franchise.
Another question you may ask yourself is, “Even if I lose all passion for the product or service, will I still be able to run the franchise effectively and competently?”
Consider Jim the Golfer. Jim was a top-tier sales executive seeking a career change.He felt the itch to test himself as an entrepreneur.As an avid golfer, he thought buying a golf franchise might be a great fit for him.
But when he got into the franchise and discovered that the business was more about counting golf balls then striking golf balls … well, his disenchantment was predictable.The skills of running a golf store were not the same skills he had employed as a tremendously successful sales person.
Jim proved to be a bad match for a golf store, but what would be a good match for him? Well, Jim’s skill set could be ideal for operating a temporary employment services company. That type of business is a great match for a sales person who likes to “hunt” for new business and succeeds by building relationships. In addition, Jim would likely be able to play a lot of golf while entertaining clients.He certainly likes to play golf and he didn’t get to do much of that in his retail golf franchise!
That’s what I mean by “thinking inside the box,” a box you build for yourself.
Make sure you end up with a franchise that will give you the highest chance of success. Not the one your neighbor suggests or the one to which you have an emotional attachment or one that you saw on TV.You need to end up with a franchise that fits your skills and will give you the highest opportunity of success.
You will need to build a comprehensive profile of your current skills and define each skill with as much detail as you can. You will also need to make sure any franchise you review will match your longer term goals. In essence, you are building your own box criteria for a successful match and working to make sure that any franchise you review fits.
Remember, in the end you will own a “business.” You will not own a “golf franchise” or a “chocolate franchise” or a “fitness franchise.” You will own a franchise with core skill requirements. Match your skill and ability to the franchise model and you will greatly improve your chance for success and happiness.
That’s what I mean by “thinking inside the box,” a box you build for yourself.
This article was written by Rick Bisio of FranChoice Consulting.If you would like to learn more about how to identify a great franchise businesses and stacking the deck in your favor, go to http://www.educatedfranchisee.com or buy the book - The Educated Franchisee – on Amazon.com.Rick’s books and articles cover everything you need to know about buying a franchise, owning a franchise, franchising skills and requirements, finding the right franchise, recognizing great business opportunities, starting and building your own business and more about business franchises.
Both Steve Gillman & Rick Bisio are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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