This is a question that most of us ask ourselves at one time or another, especially when you are still new to internet marketing. I don't know about you but for me learning about link building was a slow process, but it didn't need to be. I read all about how important links were over and over again but for a long time I failed to apply aggressive link building strategies. The reason I failed to apply a successful linking campaign is two fold. On the one hand, as a newbie, I was just flooded with information. It was definitely a case of information overload.



One the other hand there was so much to do and learn that I didn't prioritize my site promotion steps. I was more concerned with providing fresh content and trying to stuff my meta tags full of keywords. I would get some links sure, but not many as the only way I really generated any links was by commenting on other blogs. I guess I also submitted a few articles too. It was a long and painstaking process.

Of course, like many of you, once I had some experience under my belt I realized just how important link building is. It all came together for me when I finally figured out how to rank for long tail keywords. I did it by creating anchored links.

For those that don't know what anchored links are let me explain. An anchored link is a link to your site via text. Now the trick is that the text should feature the keyword you are trying to rank for. The highlighted blue links that appear in content are anchored links. Most newbies anchor their name or the blog url but this is pointless unfortunately. It does no good to rank for your name when your site is selling a product. You want to rank for the products name and any associated keywords right?

Well, creating anchored links is the way to get ranked in Google on page one. Simple and direct but easy to over think and not apply.

It takes work to submit your articles (which contain your anchored links in the resource box) to all of the article sites you can. It takes a LONG time!! It takes a long time to find high page rank blogs to post comments on. It also takes a very long time to submit your site to the thousands of directories out there. Man, it takes a ton of time to go to all of the social bookmarking sites and create accounts to post your links as bookmarks.

Fortunately there are a lot of folks out there who are smarter than me. These folks I am talking about are the ones who create software to automate much of the link building process. Yet it still takes some time.

My point is that you should build as many anchored links as possible to your site and your links should feature whatever keyword you want to rank for. It is that easy folks. Just build links and use one way link building software to get the job done quickly.