Does website design make a difference in how long people will visit your website or if they'll stay and shop? You bet. You've seen the websites that scream "bad idea" and you know those folks are losing potential customers to their ineffective website design. Whether you are an internet newbie or an experienced marketer, you should understand that good website design is part of the success equation.
So here are my 10 tips on how to create killer website design that will invite potential customers in instead of scare them away.
1. Easy Navigation- The road to success
When people come to your website they are usually searching for something in particular. It might be recipes for a healthy low fat diet that takes less than 30 minutes to prepare or what is the best business to start online. Whatever they want, you need to have the answer. So ask yourself, why do people come to my website? When you know that then you know you should make it easy for them to find it.
I have been on countless websites that make it difficult for me to do business with them. And you know what my first response is? "Next!" I am onto the next website to see if they can answer my question. People don't want to waste their time hunting for things that should be easy to find.
So, if people come to your website to find widgets, have a button easy to see and locate that says "Widgets". People have been trained to look to the left of the website for the navigation bar.
2. Flashing Gizmos - The exit ramp to a dead end street
You've seen those sites where the elephants are dancing and the poker chips are running across the screen asking you to click on them…the only thing they have ever done for me is give me a headache and to reach the "let me get out of here as fast as I can" button on my computer.
If you are a running a professional site, please don't use flashing graphics. Guaranteed you are encouraging people to leave your site. People have come to you for information. Not to click on an ad or have their brain scrambled.
Make your website a pleasant environment for the customer to be in. Just like a store. Think about when you go to the mall. You want to go in a store that is clean, well laid out, has good customer service and the products you are looking for. Your website should reflect this. If it is what you expect in your shopping experience then does it not reason, your customers are looking for this in your website.
What about music? Well, it depends. On most business sites I would suggest not. But let's say you have a realtor by the ocean who rents out homes for summer vacations. They have music that sounds like the ocean is lapping at the foot of your desk. I think music is appropriate in this venue but I would definitely have it "off" as people log onto your site and give them an option to turn it on. Don't forget many people are surfing in their office environment and don't want the boss to find out. If your music is loud or on as people log onto your site and can't find a quick way to turn it off, they will leave your site faster than a cat that just saw the jaws of a Doberman!
3. Color - Enhancing the highway scenery
Color is an individual preference but studies show that colors have an affect on people's emotions. Look at the top sites like Amazon; their layout is simple and so is their color scheme.
My recommendation would be to go with the flow. If you have a financial investment site then conservative colors seem to follow. If you sell beach items then lots of fun colors apply. If you have a bridal shower website, I would say soft pastels. Think about your audience and you will know the color scheme.
4. Page Links - I-95 to your destination
This is a no brainer but make sure all of your buttons are hyperlinked to a page and the right destination page. No one including Goggle likes broken link pages. It can be tedious but do it anyway. As you hover over the button and look down in the left-hand part of your screen, you will see the hyperlinked page. Just verify that yours are correct.
5. About Us - Is your map reliable?
People usually want to know basic things before they do business with you. Who are you, how do I get a hold of you, what is your product or service guarantee, will you resell my email address, what is your privacy policy, when will I get the product, etc. You need to answer these questions to create trust between you and your potential customer.
6. Sitemap - How do I find my way around this big city?
Let's say you have a lot of products or pages and resources. A sitemap helps people where to find what they are looking for quickly without have to rummage through your whole site like a lost soul. They are not hard to create but are useful for large sites. It also helps the search engines to know what you are about very quickly.
7. Fast Loading Pages - All lanes are go!
There is nothing worse than slow loading pages. You can optimize your graphics for your website. People hate to wait. You can check your page load time and page rank on Alexa.com. Slow pages equal death to an online business.
8. Shopping Cart - Need to buy some souvenirs
If you are selling items or services, you need a reliable and well organized shopping cart. I have seen some websites that have a zillion products listed and to email them for orders. What a nightmare! Yes, the shopping carts will charge you a fee but it is worth it for them to handle the transaction. There are many good shopping carts available and I would research them based on your business' needs.
9. Templates or Original Design- Chevrolet or Porsche
People often think that to have a website designed is going to cost thousands. So they opt for the templates and throw together sites. There is nothing wrong with this approach except I can tell the difference between what I call a "canned" site and one that was created from scratch. While I don't think a website that uses templates will turn off a customer, I just think it may not be as appealing.
Have fun with your online business. You can go to any number of photography sites and download professional photos from cows to race cars. This will make your site look more customized.
Again, I recommend that you shop for a good web designer. I paid around $400 for a basic site to go up. I know others would have charged me $1000 or more. That's why you need to shop and see examples of their work.
10. Customer Service - The Finish Line!
Okay so how is customer service a website design? Well, customer service should be written all over your site. From tips, to free reports, to guarantees, to fast and reliable shopping. People want to know you know what you are talking about and can deliver the goods they want.
Give a little and I guarantee you'll get in back tenfold.
Top 10 Website Design
1. Choose a HTML Editor
Before you can begin designing your new website, you will need a piece of software called a HTML Editor or sometimes called Web Editor. Basically, this converts your visual design into a language called Hypertext Markup Language (or HTML for short). In turn, this is then interpreted by web browsers - such as Microsoft's Internet Explorer - and delivers your website contents over the Internet. Virtually all Web Editors provide you with WYSIWYG (What You See Is What You Get) functionality for ease of use and simplicity and there are many to choose from. You can consider freeware, shareware or moving up into the commercial applications there is the Microsoft FrontPage offering or the more complicated, but much loved, Dreamweaver product. Initially, it is probably worth trying out the free or try-before-you-buy applications that are freely downloadable from the Internet.
2. Simple design and structure
It is always best to keep the basic website design as simple as possible, not only because you are just starting out, but crucially because people dislike ?busy? content. Try to achieve a consistent layout across all the pages, making sure you keep logos, menus and content areas in the same place as much as possible. Think carefully about your directory structure, as websites can begin to ?grow legs? and it can be quite frustrating trying to make simple changes if you have web pages and images all in the same directory. For instance, separate out images etc within their own subdirectory. As your skills begin to develop you'll also want to think about keeping the page formatting in one .css file extension.
3. Keep the design easy on the eye
Have you ever visited a website and immediately clicked away from it because of crazy, flashing images, ticker-tape text or just downright garish colours? This is something to keep in mind as you develop your skills. Remember, what appeals to you may offend someone else's senses, so try to keep colour schemes as neutral as possible, almost to the point of being bland. Why do you think Google's website is so popular? Clearly, it may be verging on the visually boring, but it does the job without fuss.
4. Simple navigation
Think about creating a simple navigation structure so the user remains in control and doesn't get confused and frustrated. As you begin to create third and even fourth level pages, always make sure there are quick routes back to the key pages. As a general rule, ensure there is a link to the home page and people can contact you from more or less every page.
5. Content is key
Try to make sure your content is relevant to what your website is all about. It sounds obvious, but don't just add content for the sake of padding it out and if you can keep the material original it will pay dividends in the long run. Essentially, this is because you want your visitors to return and the search engines will also give your website a higher ranking if it is full of original content
6. Webpage naming conventions
Have you ever visited a website where the individual web page URLs are so long you could never write them down? This is not good practice and it is helpful to both the search engines and visitors if the page names actually describe the contents wherever possible. For instance, if your website is all about garden ponds and you have a specific page about Koi carp, why not call it just that. Something like ...mydomain.com/koi_carp is better than ../page21.htm.
7. Titles and Meta tags
Make sure that each and every web page across your entire website carries a unique Title and Meta names that are relevant to each page. It is vital that you try to give each page a title that reflects the actual contents, as the search engines use this information when deciding the relative position of key word results. If you forget this important aspect, you will consign your web pages to the back of the search engine results queue. This is a basic schoolboy mistake that many accomplished website designers make from time to time, including me!
8. Domain Name
Unless you plan to use free web space provided by your Internet service provider for instance, you will need to think about purchasing a Domain Name. They are so cheap that they are accessible to virtually everyone and for most people it is a worthwhile investment. When choosing the name of your website domain, you might want to try and register a name that actually reflects what your website is about. Admittedly, it is becoming increasingly difficult to register unique domain name combinations, but it is possible if you use a certain amount of creative thinking. Again, using the pond fish example, something like ...yourtownpondfish.com is better than something nondescript like ...abcabc.com, as it contains relevant words about your chosen subject and even your location.
9. Hosting Package
Most people will want to buy a cheap hosting package to share their creative work with the public. With the massive competition that exists in this arena, you will only have to pay a few dollars a month for a basic offering. Try not to lock yourself into lengthy contracts, as you may want to shop around later on when you become concerned about the number of e-mail addresses, web space and bandwidth. For most people who are just starting out these are not important considerations, but they are likely to become issues for you after a while.
10. Links
The principal way in which the Search Engines determine the level of a website's popularity is to take into consideration the number and quality of links from other websites. There are lots of other factors, such as the quality of the content, but you must remember that you need other websites to link to your website to achieve a reasonable search engine ranking. There are companies that will offer a service to achieve this for you, but it is not difficult to do. It will take you time, effort and patience, but it is worth it in the end. Essentially, you will need to contact the web administrator of those websites you want to share a link with, offering to exchange links. You might only get responses from 1 in 15 attempts, so be prepared to ?waste? a lot of effort.
Both Jan Peterson & Nigel Robinson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Nigel Robinson has sinced written about articles on various topics from Finances, Time Management Skills and Web Development. About the author: Nigel Robinson is a marketing manager with Fetcher the UK's products and services directory. He is also a freelance web designer with. Nigel Robinson's top article generates over 880 views. Bookmark Nigel Robinson to your Favourites.
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