Exhibitions are a necessity in each and every business. Whether you are a small time investor, business owner, president or an employee of a large company, industry exhibitions can often increase your clientele phenomenally. Therefore, many companies who intend to use trade fairs as part of their marketing tactics are finding it necessary to build their own exhibit displays or booths for the purpose of these yearly events. The downside to this however, is that a large amount of resources can be committed to getting the perfect design and result. Some of these are:
1.The amount of time invested: Most companies simply cannot afford to put their marketing team on the exhibition projects. Time spent on this is paid on company time and they might as well be working on meeting company targets, not building and designing exhibition booths.
2. Most small and medium scale businesses cannot afford the resources that can be involved. From putting the designs together, deciding on what tactics to execute to get more prospects to the booths, all of these can be consuming in terms of time and resources. And this, most small and medium scale businesses cannot afford.
So, if most companies do not think the time involved in building an exhibition booth is worth it, what can be done then? The answer is simple: Rent a trade show display. This is often an effective way to cut down costs and resources while still delivering on the needed results. Renting a trade show display or booth can have the following benefits:
1. It's reasonable priced
The process of hiring a trade show booth designer is costly in terms of time and money. Therefore, spending money on rentals will often do the trick. There's really no point in 'wasting' all that money trying to come up with your own design and concepts. This options is particularly best for businesses just starting up.
2. Convenient
With this, you could get everything done for you; from transporting to setting up. You don't have to spend time trying to set up the booth yourself. This also leaves you with time to handle all other necessary things while keeping you in top shape for the exhibition. And when the show is over, the owner comes to pick it up while you just go take the desired rest needed or attend to some other equally important things such as catching up with leads generated during the show. A rented trade show booth also makes for good presentation and testing while you are just starting up. Using different types will often give you an idea of which was the most successful; thus eliminating the trial and error phase when building yours.
3. It's Flexible
Product testing is a regular part of doing business. There's no point putting money on a permanent booth when you have no idea of the product's popularity. Therefore, with a rented booth, you can test a product's marketability and demand. In cases where you have just one or two products, the rental company can help fill up the empty space by offering some other paraphernalia.
Trade Show Tabletop Display
It's imperative that the visual impact of your trade show display makes a strong first impression and communicates your message in a matter of seconds.
You only have a very small window of time to attract trade show visitors to your booth and to maximize sales opportunities.
The first thing to consider, when designing your trade show display, is to ask yourself what you hope to accomplish by participating in the event. As you begin considering the type, size, design, and configuration of your trade show display, answer these questions:
· How do you plan to use your trade show exhibit to meet your objectives?
· How large is the trade show in which you plan to participate? Does it attract national, regional or local audiences?
· What location type (in-line, corner, end, island) and size of trade show exhibit display space will you reserve?
· How will you transport your display to the show?
· How much money are you willing to invest in your exhibit?
Your trade show display decision should be based on your specific trade show objectives, your budget, and your corporate branding goals and guidelines.
Whether you decide to have a custom display produced, or adapt a used or rental unit, the type of booth you need, will be based on the nature of the show you are attending and what you want to accomplish.
Why does exhibit design matter? Because a well-designed exhibit is so effective at cutting through the trade show clutter and getting your message to your target audience.
The average trade show attendee will spend 7 to 8 hours on the floor over a period of 2 to 3 days visiting an average of 25-31 exhibits. This leaves 5 to 15 minutes per visit. This gives you only 5 to 15 minutes to make a lasting impression that will give you an edge over the competition.
Design principles for trade show displays are critically important and there are many aspects that will help to ensure that you achieve the maximum impact from your trade show display.
Here are just a few:
Keep the focal points of your trade show display at eye level or higher (i.e. main image, company logo, principal messages, etc
Do not position any meaningful part of your graphic or language in the lower 1/3 of the booth as this area offers the least amount of visibility and can often be obscured by people, chairs and podiums, etc.
The number of images should be kept to a minimum. If several images are required, focus on one or two main images and use the remaining ones for support purposes only. Exhibit graphics are meant to stop people and to enhance what is being displayed.
Text should also be kept to a minimum. Keep your message short and concise. In fact, seven words or less work best.
Remember, your trade show display, besides grabbing attention, needs to stop traffic and draw in customers.
Both Amy Nutt. & Kenneth Mackenzie are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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