It is easy to generate leads from your web site, but getting quality sales leads is another matter altogether. Have you ever tried getting leads from the internet for your business, it is a very difficult task. You seem to receive lots of inquiries, without any real sales potential.



Leads usually come from members of the public who

-Someone who does not understand how you can help them

-Is merely asking a routine question that is answered clearly on your website

-Someone who is curious but not interested in what you have to offer

If you find yourself in this situation, then either your web site is not set out properly or people are not reading it correctly. If you incorporate a FAQ page into your web site, it will aid you in attracting genuine leads rather than potential leads.

That's where a good FAQ page can help and should achieve three things:

1. Reinforce your USP - the reason why your target customer would be foolish not to deal with you over your competitors

2. Clearly and accurately stipulate your websites content. FAQ's produce answers to common queries in list form rather than searching individual webpage content.

3. Address common queries and questions. If you charge more than your competitor, then this is your chance to explain your reasons, why you feel justified in the extra expense, you can isolate the serious from the maybes, so saving yourself valuable time.

Sometimes it's tempting to answer the questions that you wish customers asked. I recommend trying your hardest to keep your FAQ questions authentic. Overly obvious self-promotion will tend to diminish your credibility. I sometimes find it useful to get a third party to read FAQ content and provide feedback before deciding on the final draft of an FAQ page (or any sales copy, for that matter).

Here's a non-exhaustive list of FAQ questions that could appear on most types of lead-generation website:

-What does your company do?

-Who are your partners?

-What makes you different?

-How will you help me?

-What do your services cost?

-How many years has your company been trading?

-Does your company have credentials?

-Number of employees within your organisation?

Also include in your FAQ, details on questions concerning the type of services you provide and what your company's aims are.

FAQs are a good filter, and an easy way to boost your average lead quality. They should also boost your volume of high-quality sales leads.

You will probably sill get someone who did not read your FAQ page but that is all part of dealing with the general public.

We all ask questions, you will not eliminate this but hopefully you will easy the number of queries you get by incorporating a FAQ page on your website.