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Walk The Walk Dance

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Everyone agrees walking is good for us. Unfortunately, not everyone agrees about how much is good. Some say thirty minutes three or four times a week. Others say every day. Some say you should move at fifty-five percent of your maximum heart rate. Others say you should take ten thousand steps. I'm sure that improved pedometer sales, but I'm hyperactive. If I was told to take ten thousand steps a day, I'd have too much time on my hands.

We've all been told not to use our cars for short trips and to use stairs instead of elevators. Because I'm claustrophobic, I've always done that. I don't do well in stuck elevators. Once I felt compelled to accompany my stepmother in an elevator to a second-floor restaurant. When the elevator door opened, I was faced by a brick wall. Thinking I was in the Twilight Zone, I screamed. Who knew an elevator door behind me had opened to face a room full of surprised diners?

I like long walks. As I fast foot my way through the neighborhood, I like to compare landscaping. I like to see how people make similar houses look different. There's a bubble-gum-pink house with shrubs of blue hydrangea. I suppose the "No Solicitors" sign on the gate means they don't want unsolicited advice either.

Frequently I see familiar faces. Several senior citizens have adopted my dog because their housing doesn't allow pets. Thus Zachary is the recipient of hugs, kisses and doggie treats. One woman leaves a dish of water for him. Another gave him a new leash for Christmas. Because Zac doesn't like long, poodle promenades, I refer to it as his new leash on life.

Asian tourists - particularly females - are so taken with my poodle that they act like groupies, wanting to pose for pictures with him. You'd think he was Brad Pittbull.

To walk you don't need special outfits or equipment. It's an exercise you can do anywhere all your life. When it rains, however, I hate going to the gym to use a treadmill. Instead, I go to the mall and power stroll around all three levels. It's window-shopping for my health.

The good news is thirty minutes a day can add fifteen healthy months to your life. The bad news is if you can put one foot in front of the other, there's really no excuse not to do it.

Walk The Walk Dance

The first step to being discoverable is to talk the talk, or mirror the search keywords, and search terms customers use to search for your site in your sites copy. This puts you in sync because you are talking the same language.

This article discusses the steps to take to be discovered off site, a process known by various terms such as online marketing, Search Engine Marketing or SEM.

Now that your site talks the talk and is SEO optimized with search keywords and search terms, you need to walk the walk and get on path. The path marks the way that internet surfers jump from site to site following links. Links that are in banners and buttons - the type that appear on most websites - one minute your looking at cars, you click on a banner and book a holiday. It's called serendipity and we all do it. Banners aren't the only things that catch our attention - articles, blogs and forum post may contain links within the body of a piece of text - called deep links - which we follow for more information.

Getting on path with banner ads and buttons can be achieved by a process known as affiliate marketing. Affiliate Marketing is where you agree to pay sales commission to a third party website when their visitors click through to your website to make a purchase from you. It's like paying a salesman, only the salesman is a website. There are a number of ways of setting up an affiliate marketing scheme. You can do it yourself, or pay commission to a third party, known as an aggregator. Aggregators are effectively banner brokers.

Press Releases - Aren't they just for big companies? Absolutely not, a press release or news releases is a great way of getting on to the path that surfers walk, and they are accessible to all. A well written press release will contain the search keywords and search terms that your customers use - talking the talk - and links to various pages on your website. This is a great way to communicate with your customers directly and drive action such as registering for a news letter, subscribing to a blog, or enquiring on a product. Whatever action you want to invoke - press releases give you that ability. Earlier I used the term 'News Release' as opposed to 'Press Release', for the reason that you aren't really interested in the press. It's not that you don't want the press to write about your company and its products or services, it's because your release isn't aimed at journalists and editors - it's aimed at your customers.

Press releases are distributed by press release hubs that send your news out to news rooms, websites and blogs. This means that your news will travel all over the world and will appear on all kinds of websites who link back to your website with the links you embedded in your news release. Is that cool or what? Aim to send out one press release per week, and you will become very discoverable. You may think that you don't have any news to tell: Rubbish, of course you do. If you have no news nothing is happening, and if nothing is happening - you've got problems, which is news - so you can tell the world about that.

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About Author

Both Knight Pierce Hirst & Stuart Atkinson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Knight Pierce Hirst has sinced written about articles on various topics from Web Development, Humour and Internet Marketing. KNIGHT PIERCE HIRST takes humorous looks at life.Take a minute to make yourself smile at. Knight Pierce Hirst's top article generates over 135000 views. Bookmark Knight Pierce Hirst to your Favourites.

Stuart Atkinson has sinced written about articles on various topics from Foreclosure Help, Search Engine Marketing and Web Development. Stuart Anthony Atkinson http://www.duprez.co.uk Cost effective online marketing and PR services, Search Engine Marketing - SEM and Search Engine Optimizatio. Stuart Atkinson's top article generates over 1300 views. Bookmark Stuart Atkinson to your Favourites.

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