Optimisation of a website is paramount for online businesses aiming at higher rankings and increased sales. This optimisation should also be visible in the design of your site, as much as in content, meta elements, links, etc. You have to take care of the minutest of details and ensure that important search engine guidelines are dealt with.
As a professional website designer, you can consider the following points when designing a site for your clients:
1) According to experts, it is advisable to avoid the excessive use of banner advertisements on your site. Most web users are uninterested in such flashy ads, and you'll actually be wasting your time, money and web space. Instead, use some important images or relevant content that'll actually help in pepping up your search engine rankings.
2) Avoid the use of splash pages on your website. These are the first pages displayed when one arrives at a website ? example, the 'Welcome' page, or the 'Click Here to Enter Site' page, etc. These pages, more often than not, turn users off, making them return from your site without delving further. If you wish to convert visitors into buyers, it is better to display the homepage of your site directly.
3) Design your site's navigation in such a way that your visitors know which part of the site they are in and what to expect from it. If your internal linking is complicated, users will not be interested in scouting for information, and will simply move on to some other website.
4) Avoid having an overload of images, flash or frames. All these elements increase the download time of your pages and are of no help in the search engine indexing process.
5) Content matter plays a big role in website design. Text should be evenly spread on a page, and it should also be easily readable and comprehensible. And, more than anything else, it should be relevant to and informative about your product/service.
6) Just like content, colours, fonts and shapes should also be finely distributed all through the page. This will bring in uniformity as well as help users identify with the feel of your site.
7) As far as the coding part is concerned, a professional website design would be one that eases the process of crawling by making web pages accessible to search engines and users alike.
Paying attention to these tidbits will ensure that your website has all the ingredients of a competitive and saleable business site. Devise design strategies that sell, and you'll feel the difference almost instantaneously.
Web Design Community College
There is a sound of death on the Internet. This sound is often overlooked and rarely acknowledged, but real nonetheless. The sound is comprised of a million clicks as they exit from a website that takes too long to download - a million clicks that could have translated into significant opportunity, but not today.
This ?mass exodus? is usually the result of poor web design. These poorly designed sites generally feature too many graphics that are generally too large in file size. It could be the page is overloaded with text or more likely other time consuming add-ons.
The good news is many individuals have learned the value of keeping things simple and fracturing knowledge-based content into smaller bite-sized nuggets that can fill multiple pages. Those pages are then able to load much more rapidly at the direction of a potential customer who is primarily interested in what you have to offer.
This ?click? phenomenon is not exclusive to slow loading pages, however. Interestingly as more and more web designers configure more flash intensive intro pages into their design the excessive ?hey-look-at-me-I-can-make-a flash-intro? designs are not finding the consumer support many online business want.
It may be true that the flash design can be beautiful, loud, or intricate. It is also likely true that the website owner is immensely pleased with the flash in his or her web design, but the collective ?click? presents a story that many web designers don't want you to think about ? the site visitor may not be as impressed as you were led to believe.
It takes time and money to create flash design and the use of flash design is pervasive. Some web designs have benefited from minor flash infiltration, but the use of flash in design features is often overdone. By the time the opening page has fully developed and can allow your guests to move on to the next point of navigation the customer has either lost interest or wonders if the opening page is an indication of what they can expect on every page. Either way, this is the point where many will simply bail out and look for some way to find what they need fast ? not flash.
The truth is I am not anti-flash, but the overuse of it has become problematic ? for consumers. I could be wrong, but they are the ones you are trying to impress, right?
The use of flash is not displeasing in itself to consumers, but the ?shock and awe? of flash design in many cases has been relegated to the commonplace. That being the case the ultimate response to flash is either a collective yawn or a back click of frustration.
Template rich web building technology is generally flash-free and can still deliver an attractive and easy to navigate site that can deliver your message to time-conscious consumers. It may also surprise you to know that the costs associated with this web design process can be minute in comparison to most web designer's fees.
Both Lalita Negi & Scott Lindsay are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Lalita Negi has sinced written about articles on various topics from Web Development, Writing and The Internet. Lalita Negi has vast experience in the field of website marketing &. Lalita Negi's top article generates over 8100 views. Bookmark Lalita Negi to your Favourites.
