There is a debate among web design experts as to who is responsible for procuring content for the website. Many professionals want the content to be the responsibility of the site owner. The reasoning is simple – the site owner should have a better understanding of the site products or services than the web designer.
The other side to the argument is that the web designer needs to assist the site owner in obtaining original knowledge-based articles to compliment the site. In this scenario the web designer also works with freelance writers to develop all site content. This includes everything from “How To” articles to the “About Us” and “Home Page” sections.
Many web designers are interested in developing the ‘look' of the website without being responsible for what the content says. However, more and more web design experts are beginning to offer full content services as part of their monthly or annual contracts. Obviously the customer bears all costs related to the content, but many entrepreneurs enjoy less work in site management.
One element to this that you should consider is that the web designer will charge you a content fee. The content request is assigned and purchased from a third party freelance writer at a lesser amount. You could pay 100% more than you might if you had worked with a freelance writer on your own.
From this standpoint it makes sense for web design professionals to provide the service because it provides an added revenue stream for them.
If, as an ecommerce business, you can write or have someone write original content you may actually have greater options you can consider when it comes to web design.
One of the most readily available forms of content is free-to-use article directories. These articles can be used provided you make sure to place all content on your site. This will likely include a brief author biography along with a link to the author's website. In most cases this is a reasonable exchange for the use of the article.
A secondary source could be adaptable content from a supplier. This information is generally provided at no cost due to your partnership with the supplier.
A third source is to go directly to a freelance writing source to gain your own original articles.
If one or more of these options is workable you may find a template rich web design/host is an alternative that is cost effective and empowering.
You'll notice I said empowering. This comment was made because of the satisfaction of being able to immediately addressing and altering multiple aspects of the site on your own and without the need for knowledge in html or other coding language can help you take ownership of your own site.
Perhaps it all comes down to your budget and to your willingness and ability to manage the content requirements of your website.
Web Design Content Management
When trying to achieve a good page rank with a website and maintaining it, we all know that the site needs good SEO content. It is also a good idea if the content is regularly updated. Of cause you want to place information relevant to the theme of your website, so you write articles and place them on the site. For your site to reach as large an audience as possible (i.e. getting lots of traffic), it is especially in the beginning necessary to think about using very specific and targeted keywords within your content and this is part of what I mean with SEO web design and SEO content.
Before you begin putting your SEO content together you should research which keywords and phrases are searched on a lot and also how heavy the competition is for those keywords. There are many options for this such as Word tracker or Good Keywords - invaluable tools in SEO web design. You simply enter a broad keyword and wait for the result. After that you have to look through the resulting keywords/phrases and select the ones that are most relevant to your website. For more details visit www.seo-prediction.com. Try and Google those selections one at a time to see how many sites Google can find and stick with keywords with the fewest results in Google (i.e. least competition).
The next step is to incorporate those selected keywords (3-5 of them) into your SEO web design by writing SEO content for your website based around them. For more details about it www.huge-niche-keywords.com. If the purpose of your website is to sell or promote a particular product it is a good idea that you also think about the meaning of the keywords, before selecting which ones you want to use. The idea here is to find keywords which indicate that the user who entered it in a search is actually ready to buy something. If for instance you are promoting a piece of software, say an FTP client you would ideally want keywords such as "buy ftp client", "download ftp client" or "best ftp client". This is because the phrase "ftp client" in itself is very broad so competition will be higher and if you are going to support the traffic generating process with a Google Ad words campaign you don't want to pay for clicks from people looking for "ftp client review" for example.
There is an alternative to writing articles in the SEO web design process or at least an additional option: RSS feeds. With the use of a simple script (such as RSS2HTML) you can have fresh articles displayed directly on your website. This is good since the feed is "live" and will always contain the latest information. You should select feeds from article directories and of cause relevant (sub) categories within said directories. Now even though you choose feeds from a relevant category it is not guarantied that all the articles you get are as relevant as you would like and this is not optimal for your SEO web design. Fortunately you can get scripts that include customizable filters. In those filter you would put your selected keywords. A good idea is to look for a script that can merge several feeds into one to make sure you get enough articles when filtering. One other important thing about RSS scripts is DO NOT use a Java script for this particular purpose. In order for the search engines to "read" the content of the feed, the script must be executed on the web server and Java code is always run on the client (user's PC).
Both Scott Lindsay & Ravdeep Singh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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