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Website Design And Host

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With so many new websites going online every day it is no wonder many of them never succeed. We all hear about the new site that has only been online less than a year and has millions of visitors each month. Why do some sites do so well and others flop? There are many reasons for this and these are just some of the more obvious and often overlooked ones.



The landing page takes too long to load. Many website designers and marketers believe everyone has a high-speed connection, which is not the case. Even with a fast connection many pages will take up to 30 seconds to load, which is just too long. Unless someone really wants what you have, and can't get it anywhere else, they won't wait; and forget about the person on dial-up. Unless yours is a hobby site, or sales are not important to you, forget about Flash and large fancy graphics.

Site is not finished. This may not seem like a big issue except that people who go looking for something don't want to see an under-construction animation where the information should be. You just wasted their time and probably annoyed them –- not a good start. Do not advertise or promote something you don't have unless you are doing a product pre-launch, and never lead your visitor down a road to an empty page. Its one thing to upload an unfinished site for testing, however, don't promote it.

Bad navigation. If you have ever gone to a site and got lost, then you know what I mean. You click on a link and another to the point you give up looking for the information or product and just do a re-search for another site. This type of marketing may work in an offline store but it has no place online. Offline you could keep a customer in your store by creating a maze and therefore introducing them to more of your products. Online this does not work –- the exit is never more than a click away, and don't forget it. Make your site easy to navigate and have links, at least to the home page, on every page. Never try to trap your visitor.

No contact information. While I am not saying you should give out your address and home phone number, you must at least have an email link on your site. Many sites do not have an email and use a contact form instead. These forms are usually to hide their identity and your visitors will pick up on that. Remember, people hide their identity for a reason. The more open you are with people, the more open they will be with you.

Old content. If you want to get repeat visitors, you need new content; it's just that simple. Many sites never change and rely on new visitors and customers. This is the hard way to do business, as a repeat customer is much easier to sell to.

Broken Links. It is a good idea to manually check your links as often as possible. Take a run through your site on a regular basis and mainly check links heading off your site. If someone else changed their site and you are linking to them as an affiliate, for example, your link may get disabled. You internal links should not cause many problems, but it never hurts to check.

If you are expecting to get a full time income from your site expect to put some work into it. The “build it and forget about it” idea only works for hobbyists etc.. Most people making a full-time income online work at it full-time, no matter what they would have you believe.
Website Design And Host
Sadly, the majority of business owners will learn they need to invest much more money into their business website design before they ever break even. more visit to :-www.instant-website-security.com A typical web designer will usually inform you of what you need to hear in order to spend money for starting your new website. But what they may not tell you is how to market your new site and get it in front of the prying eyes of your potential customers. Another important point is obtaining top listed in the search engines like Google through cleaver SOE (Search Engine Optimisation). Here are a few quick and important points to look out for:

1.Ask the website designer if they understand how to build websites that are SEO friendly. This simply means your new website is going to be seen by the search engines very easily and in time can come up in the organic (free) listings on the front page of the search engines.

2.You will also need to hire or implement compelling and persuasive copy starting with your heading. A persuasive heading is what you will use to draw your potential customer into your website and start the process of building trust. The more compelling the copy, the longer they will stay on your site, and the more trust you will build, hence the more sales you will make.

3.You must have a call to action. If you own an appliance store, your call to action may be something as simple as: Call now to get your free toaster valued at $50. Only 17 left. Don't just have your phone number on your site, rather give people a good reason to call you.

4.Ask the web designer if they have immediate strategies for obtaining instant visitors to your website that they implement themselves as part of your package.

As a website designer and professional copy writer (writing compelling and persuasively) I see it all the time where business owners invest thousands and sometimes tens of thousands of dollars into a new website design that is not going to bring back a decent profit. more visite to :-www.instant-squeeze-page-mastery.com By investing in a website that looks good (so to speak) you may find that you end up with one incredibly good looking web site but that's where the buck stops. My point is a good looking web site is not necessarily going to make you any money.

Things to look out for in a new website design are:

1.Flash...you do not want flash on your website if you can help it because Google and other search engines can't see flash. The search engines are looking for content. More importantly they are looking for relevant content on your website that is related to the searches (potential customers) enquiry.

2.Scroll bars on your site where you can scroll up and down from within the site itself. This is another thing the search engines don't like on any website design.

3.Do not stuff your copy full of the main key words. Only use them at a 3% insertion rate is my rule. So every three hundred words you will use your main key word about three times.

4.Do not ever use any black hat techniques to get listed in the search engines quicker than normal or you will pay the price and get yourself banned. The search engines are very smart and they now hire some of the most intelligent people on the planet. Keep it honest and white hat as its known in the website design industry.

Here's what will happen when you follow the right path to owning a highly profitable website. Your new website design will be easy to navigate by the potential customer; it will have powerful, compelling copy with a super impressive heading that will pull your reader in and a call to action that gets your phone to ring and your online sales to go through the roof. Owning a profitable website design starts by asking the right questions of the designer (do they understand how to market your new site?), keeping an eye on the progress of your new site and implementing the above mentioned strategies. Remember there is only one reason a business owner is having a website built and that reason is to make more money for their business. A business will never want a site that doesn't make money, so focus more on the systems mentioned above rather than getting caught up with the best looking website design.
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Both Ted Curry & Reet.nh2009 are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

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