As an Online Business Owner, I regularly subscribe to and read many ezine newsletters. Some of them I find rather silly, some hyped and some just plain annoying. As a internet business owner, however, it takes a lot to get me to unsubscribe because there is usually something to learn no matter how small from most newsletters.

My favorite newsletters of late are those that lead me on a trail to places where others who share my interest and are on the same path as I am. Whether it be a community of dieters, hair style fanatics , a mom friendly place or internet marketing communities.

These newsletters have their finger on the pulse of what Web 2.0 Marketing is and how to make the most of it.

Just recently, I got an email from one of my favorite affiliate programs which led me to his blog. Once I arrived to the blog, I found lively discussion initiated by the owner about his most recent opt in test results along with comments from other members. Unfortunately my two cents was not on topic but I felt my comments would still need to be seriously considered. Before I placed my comment, being the good netizen that I am, I prefaced my post by saying just that - "my comment may not be on topic."

Unsure, if my comments would end up in a big black hole or deleted, I forged ahead with my comments that I felt would help his affiliate members.

Believe me, the suggestion I gave for his membership program was a Win- Win for everyone. I did not say this in my post but any smart business owner could for him or herself conclude that on their own.

Imagine my delight when I received his regularly scheduled newsletter one week later announcing changes to the basic membership program which included a change that actually used my suggestion. Mind you, the membership program I had was for his free program at the time. The suggestion had to do with making changes within the free basic membership program.

Needless to say, I was delighted to see someone take action. This owner not only has Web 2.0 marketing in his business but he is actually using it smartly. As a result of this, I have since upgraded to a paid membership.

Trust me when I say this owner will see his sales continue to increase because he has a few of the Web2.0 Marketing principles at work for him that I've noticed.

1. A Business System - He has a pretty good Web 2.0 Marketing system in place for both front end and back end sales for his business .

2. Integrated Blog - There is nothing like having a blog out there all by itself and no one to visit it. He has a good system in place to generate traffic to his blog.

3. Engaging - How many of your clients and prospects have you engaged in communication with lately? The biggest turn off to people online is when they are unable to interact with you. Don't be afraid to put your thoughts out there and allow your subscribers or website visitors a chance to talk back.

Are you a control freak? Well if you are, it's time to Move on and Let that go.

Stop talking to yourself and allow others to enter the conversation whenever you send out communications to your subscribers.

If you do, You just might talk yourself into a Web 2.0 Marketing business Goldmine.

If you would like to see positive results from Web 2.0 Marketing in your business, I would encourage you to download a free report written together with the help of my friend and mentor Henry Gold.

This report will help you as it did me to clearly understand Web 2.0 and how it will affect your business.

I encourage you to go ahead and download the rest of the report not for me or Henry but for yourself. It changed my life and I am confident it will change yours.