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What We Really Want

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I believe this statement is true but I have had to clarify it for many of my consulting clients.



In spite of the billions of dollars of merchandise for sale in todays marketplace, customers are really looking for only three things;

1) Good Feelings

2) Solutions to Problems

3) Genuine Relationships

Do you know what your clients are REALLY buying?

Top business consultants generate billions of dollars in fees every year to make companies understand this simple truth.

Most companies engaged in professional services such as brokers, accountants, lawyers and doctors assume that their clients are buying their knowledge and expertise. In these expert industries a vendors expertise is usually ASSUMED by the customer. Rarely is it understood.

I assume that the legal advice you are giving me is correct.

I assume that the estate plan you have created for me is accurate.

I assume that the tax return you spent months working on is legal.

I assume that it is my appendix that has to be removed.

Customers in all industries purchase the EXPERIENCE of doing business with you.

As a professional merchant or vendor it is your job to make that experience as distinctively unique, pleasant and memorable as possible.

The hard lesson that Corporate America has had to learn is that customers are not purchasing what you think you are selling.

Customers buy the experience.

My question to you is, are you clear on the experience you are selling?



I do not purchase insurance. I acquire the peace of mind that when something goes wrong you will be there for me.

I do not purchase gifts for my children. I acquire the joy and pleasure that my child will have with your merchandise.

I do not purchase clothes. I acquire the comfort the wardrobe provides and the unique experience of being fashionable, stylish and attractive.

I do not buy food. I am acquiring relief from hunger and the joy my taste buds will feel with this incredible culinary delight.

I do not buy software. I purchase the pleasure of time saved, the prestige of recognition and the inside knowledge on how solutions are created.

I do not buy pest control chemicals. I acquire the pleasure of not seeing rodents and cockroaches in my home.

I do not buy airplane reservations. I acquire safe, on time, reliable and pleasant transportation to sexy destinations.

If you want to increase your companies sales you must understand that customers do not purchase things.



Customers buy ideas, feelings, happiness and positive experiences.

Worth remembering when you talk with customers.

Want to increase your sales? Provide the experience. Its been a wonderful blueprint for companies like Disney. Ever notice they never say come to our park, and ride our rides? They refer to it as the "Magic Kingdom." Disney understands that you sell the experience.

What does this have to do with traffic and Search Engine Marketing?

Everything.

Most newbies think they have a traffic problem.

Generating Traffic is the easy part of the equation.

Most online businesses have a conversion problem because they ignore this simple truth.
What We Really Want
When you compose your gift list this year stop and consider that what kids really want is love--your love. Sure, they will ask for electronics, games., books, clothes--all the usual stuff from the store. However, kids, like adults, deep down want to know, beyond a shadow of a doubt, that you love them, cherish them--just exactly the way they are and, maybe even more importantly, the way they aren't.

I am not talking about unconditional love. There is no distinction between love and unconditional love. Either you love someone no matter what they do in life or you don't. Period (Everyone occasionally makes mistakes or does something that disappoints or hurts your feelings knowingly or, more commonly, without knowing.)

If your youngster needs to behave a certain a way or not behave a certain way to feel loved you are placing conditions on your so-called love. Think about loving your child sometimes and not loving him at other times. Thinking about it? Well, you really can't, can you? What a ludicrous concept! Can't even get your head around it, right?

Either you love your child or you do not love your child. Please realize that your child is a person who exhibits behaviors. Your young person may do things or not do things to your liking. And you always love your kid. You may not like the behaviors. You may completely disapprove of or ban those behaviors from the house and you still love that young person--the real person inside.

Something else about love--every person has his own unique definition of love. Some people only feel love when they the hear words, "I love you." Others want hugs. Some want gifts. The list of ways to show love goes on forever. Want to know the biggest most thoughtful gift you can give your kid? Ask him what he needs from you to know, absolutely and positively, that you love him. No guessing allowed.

So very many people walk around thinking no one loves them. How can that happen? For George, love means hugging and cuddling. Lily knows love when she hears the spoken words, "I love you." George hugs and cuddles with Lily thinking she knows he loves her so very much. She feels hurt and thinks George is just meeting his own need for touching. George hugs and cuddles more to show Lily how very very much he loves her. She feels still deeper hurt, not hearing the words and not caring about the touching.

As parents, you want your kids to have the best of everything. Your love, coming in the form that spells out "I love you" in your little person's terms is giving them the best life has to offer.

Now how do you create a gift of love? With the knowledge of what love is for your young person, find as many ways as you can to express that love. One popular activity in my home when my kids were young--that extended into their teen years--was going on dates. Mom would have a date with each child and Dad would have a date with each child. Or maybe make it a monthly deal--something to look forward to. A date is interactive time together doing something you both enjoy. Note, watching a movie is not a date; it is two people watching actors do what they enjoy.

Engage in some activity that allows you to talk and connect. Do you know that most kids have no clue that you have a life apart from being their parent? Even into the teen years, most kids think you are all about being there for them. Well, of course you are about being there for them and you have your own feelings, thoughts, and interests. If you do not enjoy what you do with your child--trust me, your child will know it. Both of you will feel miserable.

Kids grow up so fast. In the blink of an eye they are out the door. Savor every minute you can get with your child and know what an honor and privilege it is to be a parent.

Enjoy your children. Make your holidays great!
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About Author
Both Harald Anderson & Ali Bierman are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Harald Anderson has sinced written about articles on various topics from Leadership, Alternative Medicine and Customer Service. Harald anderson teaches small business owners how to generate boatloads of traffic to their websites and not feel like a miserable failure.You can visit his website at. Harald Anderson's top article generates over 22200 views. Bookmark Harald Anderson to your Favourites.

Ali Bierman has sinced written about articles on various topics from Parenting, Site promotion and Parenting. Ali Bierman is the proud mother of two great adults.While raising her kids she also enjoyed working in the schools as a volunteer and teacher, on the soccer fields as a coach, and in crisis care as a psychotherapist. She brings her love and experience to. Ali Bierman's top article generates over 5400 views. Bookmark Ali Bierman to your Favourites.
Business Plans And Proposals
Business analysts affirm this by saying that by coming up with new business plans and marketing schemes regularly, businesses prevent being stagnant and are able to continuously deliver good services...
 
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