SEO stands for Search Engine Optimization, it means optimizing ones website in such way that the search engine will deem its contents more relevant than other websites towards a particular keywords searched by users. It demonstrates the links from other websites & analyzes the keywords to fit properly in a page that complement to each other in order to getting top ranking position.
There are following 5 tips which can help you to get your website ranked on the top position:-
Domain Name: Registration of a domain name is the first step one takes towards having a website. When you start thinking of having a website for your business, you must understand the importance of SEO from that stage only. Many people take domain names related to their corporate identity and others prefer to have shorter domain names. Search Engine give a lot of importance to domain names, hence you should include the main keyword in your domain name. For example, if you sell flowers in India and your company name is ABC florist private limited, I suggest you to take a domain. You can go for other TLDs as well.
Make your website Content Rich: While designing your website, most people focus more on graphics and animation and lesser on content. You can hire a content writer or if you can do it at your own, make your website content rich. As search engines are content hungry and also more content mean more number of keywords. Try to use text instead of images where ever possible and also use ALT tags for your images and give considerable importance to naming of your WebPages, images and folders. You should name them including your keywords. For example, if there is an image of Tulip, instead giving it a name like a1.jpg, name it tulip.jpg, similarly your WebPages names should include the keywords instead abc.html or a1.html etc.
Also organize your website into different pages avoid stuffing all the keywords and phrases into one page. Also attempt to avoid the use of tables, flash, frames & java script & commented text in your webpage.
Meta Tags: Meta tags are also an important section of your web pages; they describe what the web page is all about. Be very careful while defining them. Leaving them empty or keyword stuffing both is harmful for your webpages. Following are most important meta tags -
Title Tag : Instead of having a title like welcome to ABC Florist Pvt. Ltd., you should have title like Send Flowers to India, New Delhi, Mumbai, Banglore. Try to include your main keywords within your title tag. Description: Description tag is the text which is displayed under the title on result page. Write here a nice description of your webpage, so that a user can have an idea about your website while searching it in the search engines.
Keywords: keyword Meta tag is very important but be very careful while defining them. Keywords should be relevant to the webpage and there should not keyword stuffing in the webpage.
Create a site map: It improves the efficiency of the web pages by searching its content easily. It provides relevant result by getting their index quickly. It helps in navigation of all pages includes in the website. With the help of site map search bots can easily crawl link pages. Also generate a google and yahoo site maps and submit them. Increase your Links: Link popularity is measured by both the quantity and quality of sites that link to your website. The ranking of your website is based on the quality of links. Once your site is complete and running, Focus on getting links from other websites. You can easily generated links using the following :- a) Directory submission: It Increases in the link popularity. It is fast and affordable way to get one-way links. b) Article submission is a powerful method to gaining quality one way incoming links to your website. c) Blogging ?" is also good way to popularize your website and getting back links. d) Social book marking: It is a method to store, manage, search, and organize bookmarks of web page on the internet with the help of metadata. e) Reciprocal link building: Exchange links with the theme based website. It help you increasing your PR and back links.Make sure that the site you are exchanging has good ranking area & major search engines.
Woman On Top Position
Dell has been facing severe pressure in recent years to cut costs and improve performance, due to the prevalent recession and a wide choice of competing PCs and laptops in the market. Once popular for its low cost computers, Dell was losing its edge to companies like HP and Acer, which offered similar or better performing computers at cheaper prices. Once the leading manufacturer of PCs in the world, Dell needed a shift in strategy and a concerted effort to consolidate its position, which had been sliding in recent years.
Formed with a capital of one thousand dollars in 1984 by Michael Dell, Dell adopted a unique business model of supplying PCs directly to the end user in an attempt to better understand the customer's needs. This concept allowed Dell to eliminate the in-between distribution channels that unnecessarily drove costs up and increased lead times in getting the product out into the market. Dell allowed customers to obtain customized PCs at throwaway prices.
Dell eventually gained a substantial chunk of business generated by corporate companies, as well as small and medium sized companies, with a large majority of revenues obtained from this sector. It expanded its range of services and started focusing on the public sector. All these key ingredients combined to make Dell one of the leading PC and laptop manufacturers in the world. However, with the recession affecting its major corporate sales, enabling HP to overtake it in the computer business, Dell once again needed to reevaluate its strategy to remain a serious contender in the consumer electronics market.
The once common corporate trend of long-term contracts for computer purchases were diminishing in number and took on the form of bids for individual one-time deals. Dell's strategy of undercutting completion on price and then gradually raising prices was no longer an effective practice. The company was forced to launch a massive initiative to reduce costs on all its popular services and products, and simplify its operations in the last year. No longer could it afford to spend large amounts of money on development, instead it chose to focus its attention on existing services, strategic investments and emerging markets.
The results of Dell's efforts seem to be paying off with improvements in the latest financial figures released. Nearly seventy percent of Dell's products and services were over hauled for cost improvements, something that should prove useful in this highly competitive climate. Its shift in attention to other sectors and markets showed the most substantial improvements with large gains from local government, school and health care customers and developing markets like China, Brazil, Russia and India. Storage devices and other business related services were helpful as well. Dell also predicts that external factors like the introduction of Microsoft's Windows 7 and new technology from Intel will help in improving performance as corporations and the government revamp their current IT infrastructure to accommodate these developments.
Despite the upturn and positive outlook, Dell still has some serious competition to deal with. HP, which accounted for five percent more shipments than Dell in the total computer market, already has a much larger range of business services and is forging ahead rapidly with no signs of slowing down. Dell, although still a top contender for the corporate PC business, needs to explore more lucrative and innovative avenues and rely relatively less on an already squeezed market. With new contenders pushing for entry in a already crowded market and other giants adopting aggressive strategies, Dell will need to stay on its toes and react well ahead of time to regain its leading position.
Both Ginfocv & Chris Altman are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Chris Altman has sinced written about articles on various topics from Computers and The Internet. Dell has been the preferred PC for Chris due its customization and affordability.. Chris Altman's top article generates over 5400 views. Bookmark Chris Altman to your Favourites.
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