Introduction



I've been getting a lot of daily emails and they have been fun to read but in some cases they are hard to follow because the content doesn't always flow logically.

That is when I started to look at the content structure and noticed that some paragraphs needed some work.

That is what brings us to the whole idea of writing a paragraph.

William Strunk and his student EB White had some thoughts on this very subject so let us see what we can glean from them.

How to Write A Paragraph A Unit of Composition

According to our illustrious gentlemen you need to make the paragraph the main component of article content. It can vary in length from a single sentence to a multi sentence dissertation. It all depends on what your intent is when writing your article.

Whatever the length, your paragraph should drive a central idea you are presenting.

If your idea is pretty straightforward like a short product review or a call to action, you could get by with just one paragraph. But in most cases, you are going to need to break down your main idea into a subset of other ideas. That is going to call for new paragraphs to follow the introductory paragraph of your article.

Paragraph Length

As a rule, single sentences should not be written or printed as paragraphs according to Mr. Strunk and Mr. White. There are exceptions. For example, when you are transitioning between two related ideas in your article, then writing a paragraph as a single sentence bridging these ideas makes sense.

As a rule, however, you will want to start a paragraph with a reference to the subject matter that precedes it, or with wording that clearly transitions to the subset you are going to develop in the new paragraph. The flow from one paragraph to another should make sense and advance your message in the mind of the reader. That usually calls for a multi sentence paragraph.

White space

Shorter is better. White space breaks up the visual composition and makes it easier to read. It also sets a visual tone that is sensitive to the reader experience. You want to make your reader comfortable. So give them something that will make their time with you informative and enjoyable.

How Many Paragraphs

The number of paragraphs depends on the purpose of your article and the progression of ideas. When you have run out of listed features and benefits in a review, then it is time to draw your conclusion and end the piece. You might do it in three, five, seven paragraphs. It all depends on your main idea selection and the number of corroborating points you wish to make.

Some internet marketing sales letters go out to fifteen or twenty pages of copy. You have to be a very good copywriter and know how to write an engaging paragraph to expect anyone to read a sales letter of that length.

Conclusion

Moderation and a sense of order should be the main considerations in writing a paragraph in a proper sequential order according to Mr. Strunk and Mr. White.

Shorter is better, some white space, smooth idea progression from paragraph to paragraph; fit all this into your article marketing and things will start happening.

There you have it! Knowing how to write a paragraph with good structure will help you better communicate with your readership and will have a direct impact on your business. Writing paragraphs that work together will have your customers following your great copy. When that happens your sales are bound to follow.

May Your Travels Be Prosperous.