To write a killer sales letter you have to bear in mind some basic concepts that come along with your success.
The first concept is “Being an AUTHORITY”. No one will listen to you or buy your products once they know that they are talking to an amateur in that field. Your knowledge and experience are essential factors in helping you appear as an expert, or actually you are an expert. Show them that you really are and can help them out with all problems. For instance, you can write “Hi, my name is xxx, and I am in charge of the Sales & Marketing Department. I am very glad to introduce you a new product that can bring you much joy this holiday season…” Your creditability can also help you further gain their trust in case you are already well-known.
The second one is “Causing an URGENT APPEAL”. This element can help your offer being responded to more quickly and may lead to a sale. Normally customers are not aware of the time until they are told. A sales letter addressing “Hurry up, there are only 7 days left for buying AV Voice Changer Software Gold or you will regret later on…” can attract customer's attention quickly. Just create a sense of urgency as real as possible, I guarantee you that no one wants to miss such a chance and if you can do that you are half successful. But an important point you should remember is if you try to being urgent, let it happen. If you say that the time is counting, show customer that it does by having an image or number crossed out for each day passing by. It makes your sales letter more real.
The third one is “Acting like a THIRD PARTY”. It makes your sales letter more persuasive. Actually, customers believe more from another one about some products than from the seller or an affiliate himself. Try to sound like someone else, not yourself to convince your customers to buy your products (sounds paradoxical but that's the way it is). The more unbiased you can sound, the more successful you can be.
The forth one is “ Creating EAGERNESS”. The more eagerness you can create in your customer, the more chances you may get your products sold. The killer sales letter definitely has this factor. When your letter can make your customers read and rush out to the store immediately, congratulations, you are an expert or a skillful writer. It is a kind of urgent appeal but at a higher level. Create urgency or eagerness may be very easy but to make the customers act is quite tough and it requires your writing to adopt specific techniques. I hope that this concept can help you reach that level and attract as many customers as possible.
Contrary to creating eagerness, you can encourage FEAR. You can wisely choose appropriate situations to apply either EAGERNESS or FEAR. In my opinion, FEAR works well in a situation that calls for very urgent, quick response because the offer time is very very limited.
In short, you can create whatever moods you want to, for example HOPE, instead of URGENCY, FEAR, EAGERNESS that I have suggested. It totally depends on you. The more real you may sound, the more customers you may get.
