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Wrong Way Up Eno

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See yourself getting a referral from one of your past clients. You thank them for the referral and pick up the phone to call the referral. They answer the phone excited you've called so quickly. The prospect welcomes your call. They've been looking for someone to help with their problem. When their friend said they knew someone who helped them with a similar problem and did a fantastic job, they were elated.



You build instant rapport. You set an appointment to meet. At the appointment you ask questions to easily uncover what they desire. You present the benefits of your product or service and they're excited to finally find a solution to their problem.

You finish the paperwork, collect a check and they give you a referral to one of their friends. You shake hands, smile and walk out feeling absolutely wonderful. You've helped someone solve a problem with your product or service and everyone is happy.

How do you feel right now? Pretty good I'll bet.

Does this senario happen for you on a regular basis?

Why not?

I'll tell you why it doesn't. Because you're not focusing on it.

You're focusing on the opposite. Your asking your self questions like: Why don't I get any referrals? Why do I have so much trouble building rapport. Why can't I uncover what my prospects want? Why do I get so many objections? Why can't I close the sale?

How do you feel after asking yourself those questions? Not very good I'll bet. So why do you think you're having difficulties in sales? Because your getting what you don't want instead of what you do want. And why are you getting what you don't want?

Because, your focusing on what you don't want. You see what ever you focus on you'll get. It's one of the laws of the universe that works as certainly as the law of gravity.

It's called the law of attraction.

The law of attraction states: what ever you focus on you'll get. So if you focus on why you're not making sales, guess what will happen?

Now I'd like to help you experience how changing what you focus on will dramatically increase the results you're getting in sales.

Begin by asking yourself different questions, questions like: Why do I get so many quality referrals? Why do I set appointments easily and effortlessly with my prospects? Why do I build rapport so easily? Why do I easily and effortlessly uncover what my prospect wants? Why do my appointments end in sales.

Can you feel the difference?

Visualize a picture of your ideal sales situation. See your self receiving lots of referrals. See how excited the prospect is when you call. See the sale going smoothly. See them handing you a check and shaking their hand, smiling. See the sale as you desire it to turn out.

Are you beginning to understand how changing what you focus on will change the results your getting?

It works!

It's the law!

Spend time every day focusing on how you desire your day to turn out. Create the day you desire instead of running on auto pilot. Be aware of the negative questions you are asking yourself. Rewrite those questions and make them serve what you desire.

Take control! Change what you're focusing on and watch as your sales begin to turn out just like you planned.
Wrong Way Up Eno
Bulk email marketing can be looked at from two perspectives: you are either a spammer by choice or you are spammer unknowingly. The difference between these two is quite blurred and in the eyes of most prospective customers that you want to serve, you would probably end up being a spammer anyway. This is the problem today with sending bulk emails: you have a huge hurdle of perception to overcome and it is not easy. Spammers have no compunctions of ensuring that the message that they want to propagate is spread far and wide with the lowest cost. This is the reason that they send bulk emails across the internet whether you want to hear what they say or not. This has invited the ire of legislators, ISPs, and mail users who sometimes wake up to more than a hundred mails on things that will have no consequence to their lives. A serious online marketer is someone that has to try and avoid falling into being categorized as a spammer. This requires nothing more than some savvy marketing and learning from the mistakes of spammers. There are three fundamental mistakes that spammers make that you must be sure to avoid in using a bulk email marketing campaign.

Advertise well: fundamentally, all spammers are really doing is advertising some product or the other on the internet. However, instead of being linked to a website, the medium of email is chosen. This is oddly where the disconnect happens because no spam mail has ever resembled an ad in design anyway. The reason for this is that when a spammer sends bulk email, he or she is aiming for zero cost and this is very clear in the designs of mails sent. Therefore, when sending bulk email, make your mails actually look like advertisements and not one-line post its. Take some time to design and fabricate your mailer before sending it out.

Be ethical: one of the main blunders that you can do is to acquire email addresses by enlisting the same methods that spammers use like using open relays or hijacking mail servers. It makes more sense and focuses your efforts if you get your clients to enroll or subscribe to your mailers. This is called opting-in. This practice also ensures that your mails are always welcome.

Follow rules: The CAN SPAM legislation of the US Government gave a free hand to most spammers if they followed some simple rules like giving the option of opting-out, did not use misleading headlines, and used proper communication channels. A bulk email marketing campaign may not specifically target the US market but this does not mean that it should not follow the same simple rules. According to the rules, you must also have an unsubscribe button. This gives the recipient the option of saying they no longer want to receive any mailings.

Sending bulk emails is not a difficult task and the efficacy of the process between following the guidelines until you begin to send bulk emails is guaranteed.
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About Author
Both Jim Klein & Karrie Beth are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jim Klein has sinced written about articles on various topics from Small Business, Sales and Negotiation and Prospects. Jim Klein provides salepeople with effective strategies that attract new clients, build customer relationships, and increase sales, GUARANTEED.. Jim Klein's top article generates over 14800 views. Bookmark Jim Klein to your Favourites.

Karrie Beth has sinced written about articles on various topics from Website Traffic, Marketing and Email Advertising. Karrie Beth is a best practices activist and advocate for Benchmark Email ( http://www.benchmarkemail.com ), a leading Web and permission-based email marketing service. Karrie Beth's top article generates over 9900 views. Bookmark Karrie Beth to your Favourites.
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