He has a bald head, is muscular and doesn't smile often so I assumed Andrew (doing my fitness assessment and plan) was a “mean” fellow. This couldn't have been further from the truth. He was the opposite – he helped me, asked me lots of questions .. and really cared.
How many times have you looked at someone or something and made a judgment. What resulted from this call was a decision. You decided not to talk to the person because you thought they wouldn't buy your product or service. But they might have and even better, they could have others they know who need what you have to offer.
Maybe you didn't place an ad or an article because you decided that the paper or radio station didn't have your clients as readers or listeners. You may be right. But you may also be wrong. You don't know, do you?
Here are a few things you can do every time that will help you.
People often don't remember the easiest thing of all and it costs nothing. Just ask the person who they are, what they're interested in, what business they're in or who do they know. All answers are good ones. Then you can decide “yes” or “no” and know the outcome right away. This is an accepted practice in networking but it can be used anywhere and any time.
Check it out
Ask other people who know the individual. Call up or email others who are currently using the service (you'll know them because their name and phone number are listed either in an ad or a testimonial.) I did this about a web designer for my new book then I saw somebody's name that I knew and respected. Debra Gould, a stager and trainer of other stagers, who owns www.sixelements.com did my house and I like her website and trust her. She gave a glowing account of working with that person in her testimonial.
I emailed Debra and in her reply she spoke so well of using that woman at that time that she continues to use her services. I've decided to use her too.
Check the business itself by calling. They may give you just the positives so you can ask them for referrals just like in a job. Call them, too.
Go on line. It's what many people do now. Check the search engines or their web site.
Have a marketing plan
Include a profile of your clients. This is essential. The plan will ensure that not only do you know where you're going and have thought about it but you know which tools (marketing activities) you're going to use to get there.
Pay someone else to help you with this or do it yourself. Just have one.
This is all done at no cost. YOU can do any of it yourself. Just remember to do it and get that marketing plan written. I can even help you!
You Cant Judge A Book By Its Cover
"Don't judge a book by its cover." We've all heard this saying before but the truth is, we all do it anyway.
First impressions greatly influence how we judge people. Impressions are no less important when it comes to the items we buy. For example, imagine that you are looking through a magazine. You come to a page that has two nearly identical ads side by side. Both ads are selling books on the same subject. However, in one ad the book is shown with a plain cover with text only and no illustrations. In the other ad, the book has a colorful, illustrated cover, along with the text. Now, which ad is likely to catch your interest?
Sure, the title and other text will go a long way to inform of the book's contents. But, unconsciously you are going to be attracted to the illustrated cover. Your impression will be that this book has greater value. Simply put, you decide that "what you see is what you get" and that is usually enough to sway you to buy that particular book.
Let's say you visit two different Web sites, both selling an ebook about starting a home-based business.
On one site, the book cover is a flat rectangle representing the basic shape of the front of a book. Furthermore, while it has some color and illustrations, these images have nothing to do with the subject of the book, plus the photo is a little blurry.
The second site shows a three-dimensional ebook image. It "looks" like a real book. The picture conveys a mom working on a computer with a child on her lamp, representing a home-based computer business. Added to that, the photo and the colors on the cover image all work well together.
Now, which ebook are you likely to be drawn to? Which one gives you a sense that it has greater value? Clearly, the one represented by the well-designed, 3D cover with a relevant image will influence you in a more positive way, and will more likely induce you to purchase that book.
Every successful marketer learned back in Marketing 101 that the packaging will most often determine how well an item will sell. Successful Internet marketers of ebooks and software already know this. These ebook and software sellers understand the importance of the cover design (book or box). They use quality 3D images to represent their products and increase their perceived value.
Let's put it this way: You may have produced the world's most important book on your subject, but who is going to know if nobody reads it?
A quality ebook image is vital to your ebook sales! If you are selling a book on the Internet (heck, even if you are giving it away), your marketing success is going to depend on how potential buyers perceive its value.
Put a little more crudely, dress your ebook in rags, showing a flat cover with no illustrations or inappropriate images, and no one will want it. Display your ebook in the equivalent of a tuxedo, a 3D cover with well-thought-out images, colors and title text, and you will instantly boost your ebook sales!
Both Trudy Vanbuskirk & Leva Duell are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Leva Duell has sinced written about articles on various topics from Sales and Negotiation, Site Promotion and Web Development. Boost your ebook sales with quality 3D ebook covers!FREE 34+ clipart and photo resources.Quality custom design of Web graphics. Leva Duell's top article generates over 40500 views. Bookmark Leva Duell to your Favourites.
