Consider those who don’t, or those who can’t. Presenting them with choices could open doors for them and increase sales for you. For example, maybe they need additional equipment, but can’t spend the cash up front. When you offer financing options, your client’s purchasing power is increased and his money works harder and smarter.
Waiting for the customer to ask about payment options?
Don’t. Initiate the financial discussion so they don’t have to. Customers don’t want to be perceived as unable to afford your equipment. You don’t want to be perceived as being inexperienced, or worse, unconcerned about their business. Get payment options on the table up front and they will become more comfortable and more focused on your presentation.
Are you bringing up payment options only when you think the prospects can’t pay cash?
Making that determination could be costing you money. Offering options to every prospect will make money for you. Differentiate yourself from the majority of your competitors. Many equipment sellers still fail to present financing proposals to their clients. Use the financing option as a simple but effective close: Will you pay cash or may we arrange financing for you?
Do your customers have their own sources for financing?
Offer them an option and give them the opportunity to make a change. Customers are looking for a total business solution and part of what you sell is customer service. Payment options should be included in that service. Your customers will appreciate the one-stop shopping aspect of doing business with you.
Don’t lose another buyer to sticker shock.
Follow the proven success model of the automobile dealership. Much of their success results from the financing options they advertise and offer to the buyer. How many cars would they sell if they didn’t? In effect, they are selling monthly payments, often easier than asking for the entire price at once. Follow their example and acquire that 80% of the market who will accept your financing proposal.
Reluctant to get involved in the financial aspect of sales?
Don’t be. Instead, take control. Build a relationship with a lender who offers simplicity in the application process and promptness in the approval process. You’ll avoid the pitfall of giving the client a list of lenders to contact on his own, where he risks being turned down. The end result could be your loss of the sale. When you secure the financing, you maintain control of the sale.
You Re Still There
The urge to make it go away is so much stronger than just leaving it alone. No one likes to walk around sporting a good-sized zit. Last year a close friend, reaching for my forehead said, “let me pop that pimple for you.”
Of course I shied away and told him to leave it alone. Truth be told, I didn't even know it was there.
Those who ply their trade via acne are having their cake and eating it too. It's disgusting the amount of over the counter schemers, and many of the doctors as well, are clamoring to get on board the multi-billion dollar acne industry.
Well over thirty percent of those billions come from the doctor's office. Your acne may be sending you to the poor house, but it's certainly making your doctor rich.
I don't want to venture too far off my topic for this article, but I must ask you this. Whenever you go for a doctor's visit because of your acne, what's some of the main questions your doctor asks? What area do the questions focus around?
Does he ask about your love life? No! How about exercise? No! How about your diet? What have you eaten out of the ordinary lately? What are some of the foods you like to eat?
The bulk of the questions center on diet! Your doctor is really giving you a major clue to resolving your acne. Your doctor may be taking your money, but because of the things you're eating, you're giving it to him as well.
I'm being sidetracked here. Let's get back on track.
You must be very careful of the vast array of drugs on the market claiming to be able to fight acne. Some are so dangerous that it may be better to return to popping pimples.
Very recently (Aug.'06) in fact, an article was written in a popular newspaper about the drug ‘isotretinoin.' It goes by the brand name Accutane.
According to the article, researchers reviewed medical records for 13,772 acne patients in California who had been treated with isotretinoin between 1995 and 2002. The median length of treatment was 21 weeks for the group, whose median age was 19.
In the August issue of the journal, Archives of Dermatology, the researchers wrote this, "The incidence of abnormally high serum lipid levels during isotretinoin treatment may be greater than previously estimated."
When the Accutane treatments were finished, the raised levels of fat were reversible. A statement indicating that fact is duly noted on the Accutane label.
When there is too much fat in the blood long-term problems can result. The risk of having a heart attack or a stoke increases.
Women who choose to take Accutane should be exceedingly careful not to become pregnant. The risk of birth defects is also suspected.
Always consult your doctor before taking anything for your acne. Even if your doctor prescribes medication for you to take, ask questions. How long do you have to be on this medication?
Why this particular medication? Are there any side affects? Can I drive while on this medication? Don't just glibly accept what your doctor says. Ask questions. Make your doctor think. Work with your doctor on your care. Don't leave it all up to him.
Both Sean Marten & Wy Williams are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Sean Marten has sinced written about articles on various topics from Finances, Writing and Finances. Crest Capital is a national equipment finance company providing equipment loans and leases. Crest Capital’s strength is providing small & medium-sized businesses with the equipment financing they need at better rates while eliminating the hassle.. Sean Marten's top article generates over 22200 views. Bookmark Sean Marten to your Favourites.
Cell Phone Service Offers Allow for others feelings and have respect for them. You will find this respect being reciprocated. Enjoy this whole new world!