But the biggest change has to be in starting your own blog. Today many webmasters have what I call blog websites. Their blog is their website.
Blog is short for web log. Blogs started off as a way for people to create an online diary. Bloggers would simply log on, tap out a paragraph or two giving their thoughts on life and the universe (and everything in between); click 'publish' and that was that. Their words were live on the Internet for anyone to see. The big appeal of a blog was that it was interactive: readers were welcome to add a comment on any post, with a link back to their own blog or website.
Gradually, bloggers started to want more. They wanted easy ways to upload photos, and extra pages on the site - just like a real website. They wanted a range of themes, to better express their personality or business.
Programmers everywhere came to the party, particularly with WordPress, a well-known open source. Now, if you want a website/blog, it's possible to:
* Sign up with a web host with CPanel for a low monthly fee
* Install WordPress with just a few clicks of the mouse, using Fantastico on your website's CPanel
* Either use one of the pre-installed themes, or browse the various themes available at WordPress (and on many other sites) to choose one that suits your personality or business
* Upload the theme you want to the wp_content folder, using a simple FTP program (such as WS_FTP or Cute FTP)
* Start posting your articles or comments
* Add extra pages to your site (if you want to)
Now that you can add separate pages to blogs - just as you can with a standard website - many people are turning to them as their preferred way of building a website. By using various plugins, it's possible to do pretty well anything you want.
- What Are Plugins? -
Plugins are extra features available for your blog to make your life easier. You can get plugins, for example, that will:
- help you block spam
- make it easy to upload and sort your photos
- ping the search engines so they know when you've added new content
- insert Adsense blocks so you can earn money from your blog
There are quite a number of plugins available now - take some time to find out what they will do.
- Help With Using Wordpress -
While Wordpress is not the only blog software available, it is an excellent choice because (a) it's free; (b) it's relatively easy to use; (c) it's open-source, and therefore has a lot of people working on it constantly to make it better, and (d) there are quite a few 'how to' sites on the Internet showing you how to make the most of your Wordpress blog.
One of them is Guido Stiehle ("The Jungle Marketer") who offers an excellent free tutorial (with video tutorials) that will show you, step by step, how to set up and use your blog. You can find other providers by simply typing 'how to use Wordpress' into a search engine.
If you will take a little time and do a search for blogs you will see how they are being used in various categories. This will give you some ideas that can help you start your own blog website as well.
Your Own Blog Website
Everybody has a blog. No matter the topic or discussion someone has got it covered. From online diaries in the mid nineties to becoming one of the foundations of the internet, blogging along with video and social bookmarking is changing not only how we get our information but also the manner in which online business is conducted.
This is why it would be a good idea for you incorporate blogging into your overall internet marketing plan. For more details go to: www.atoz-about-rss.com what blogging can do very effectively is to build your target markets and bring you a steady flow of internet traffic and customers.
In a recent survey, 100% of online users say they communicate using email. This is a good way to send messages to your opt in email list with links going back to your blog web site. Let them know you have posted a new article or video on your blog. Use snippets or summaries to entice people to click on the link and get further information. The more times people on your list see your blog the more they will get to know you and give a second look to some products or services you maybe offering.
In addition you can gain more viewers to your blog by giving away a subscription along with free report. Advertise in ezine publications that target your niche as well as forums and classified ad sites like US Free Ads.
Rich Site Summary also known as Really Simple Syndication is the process of delivering constantly updated content to your blog by pacing a block of code known as a feed on your webpages. In our fast paced information age RSS fits perfectly. It allows your visitors to stay up to date on any new information you have added to your blog without necessarily having to visit every page on your blog. Instead they view a window that list the headlines followed by a quick summary of what each article is about.
Having a free RSS feed accomplishes two things besides getting more site traffic. First since the content is updated frequently it keeps the search engines coming back to your site and crawling for the new information, Second it can increase your visibility among your blog visitors. For help visit: www.your-own-blog.com this is important because while they may not visit your blog everyday, providing a feed to your subscribers is a good way to for them to stay in touch.
A blog network is a compilation of blogs under a sole domain or company name. Some web visitors take comfort in clicking a link that takes them to different bloggers who cover the same topic. This is also an excellent way to get free advertisement and free web traffic to your site since people who visit the network will invariably be exposed to your blog.
You can also submit to blog directories or just ask your readers to give you feedback on something you posted. No matter which technique you choose, blogging offers a new way to connect with your readers. Simple, unfiltered and a perfect fit for internet, blogging is a smart resource to have in your internet marketing online tool kit.
Both Jeff Schuman & Rohit.dec2008 are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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