1- Leads. The #1 challenge networkers face is lead generation. Finding new people on a consistent basis that you can expose your business to is crucial. Most people do not expose their business to enough quality people on a daily basis to get the results that they need.



2-Follow up is the next problem area. When the home business owner does expose his/her business to people, they do not always follow up effectively. They either do not follow up at all, or they don't follow up consistently enough to get results.

3- Duplication and training. Once the networker begins to enroll people into his/her business, the next problem that comes is getting their new partners trained effectively in order to duplicate what they have done and what others have done to be successful.

4- Marketing tools. Everyone needs effective marketing tools to help them leverage their time by doing presentations for them. In this day and age, a web presence is essential. You need to have cutting edge online marketing tools at your disposal. The company that you represent usually provides a website or websites, but they are typically very ineffective marketing tools.

5- The final problem facing network marketers is credibility. Most don't have any. Especially if you are new and haven't earned any money yet. Most people end up chasing their prospects to try to get them to look at their business, when you really need to have posture and have prospects, interested prospects, chasing you.

So when building an MLM business, how do you solve the challenges listed above? When it comes to lead generation, there are a plethora of ideas and information out there on ways to generate leads. There's your warm market, referrals, buying leads, the 3 foot rule, advertising in periodicals and newspapers, drop cards, cold calling, and various online methods.

In order to have the success you want, you need to incorporate more than one of the available methods of prospecting. But it is imperative you have a system that can automatically help you generate free qulaity leads. Marketing is the key here. For years, this industry has not been about true marketing. The old methods of prospecting your warm market, referral marketing and approaching strangers, do actually still work, but not like they used to and not for the majority of people. So you need to have cutting edge tools at your disposal to be able to market in 21st Century MLM.

You must also be able to follow up effectively with all the leads that you will be generating, so the best way to do that the most efficiently is with an autoresponder. You need to have a series of emails that will follow up automatically for you endlessly until the prospect joins you or opts out.

Once prospects join your business, you have to have an effective way to train them and get them to duplicate the success of others. If you have to be the one to train all of the new people you are signing up into your business, then you have less time to prospect. So it's important to have a system of training to plug people into to teach them the basics and enable them to be able to do the same thing for their new team members. This is how you can automate the training process to get the duplication you need. The information needs to be the same for everyone, so they are getting a full dose of the right information and not a watered down version.

Finally, in order to attract prospects and get them to chase you and want to join your business, you need to be perceived as an expert. You do this by providing valuable information to help and educate others without asking for anything in return. The prospects will see you as a giver, a person of knowledge and expertise, a leader, and they will want to work and associate with you.

The key solution to all of these problems is to have a system that comprises all of these components together to assist you to build your business. It should allow you to leverage your time, while you concentrate on the most importing thing in building your business—marketing!