A Leadership Screw Driver: The 90 Day Improvement Plan
by Brent Filson
I was talking with first-line supervisors in a utility company about how to deal with poor performing employees.
"You've gotta put the screws to him!" suggested one supervisor to his colleague who was having trouble managing one particular poor performer.
"I've put so many screws to him he's dead weight!" the supervisor replied.
We all knew what "putting the screws to him" meant -- using rewards and punishments to force change in behavior.
The trouble is, rewards and punishments are the least effective ways of dealing with poor performers. That's because poor performers are usually smart, motivated, and tenacious -- when it comes to poor performing.
To change the behavior of poor performers, avoid the outside-in approach of rewards and punishments and cultivate an inside-out approach.
Aesop understood that. There is the Aesop's fable of the wind and sun competing to see who can remove a coat from a man. The wind tries to blow the coat off, but the man clutches it tightly to his body. Then the sun grows hotter, and the man, perspiring heavily and getting hotter and hotter, gladly rips the coat off.
The leadership lesson is clear: You can bluster and blow to get somebody to accomplish a task, but that's not as effective as setting up a situation in which the person gladly does it.
Here is a way to deal with poor performers using Aesop's lesson: the 90-Day Improvement Plan. A business leader tells me that he uses such plans as tools for change. Each plan is comprised of two pages: the first page pointing out that the individual must improve and the second page detailing the precise ways that improvement must take place.
"Be specific about improvement," he says. "For instance, one leader I gave an Improvement Plan to was very bright but was not getting results. He tended to deal with future, strategic issues; whereas our business wants results now, preferably yesterday. We identified specific ways he could improve his performance in getting results, such as precise calls to make and exact, quick-closing targets to pursue."
The objective of 90-Day Improvement Plans should not be to get rid of people. "Their objective is to improve performance," he says. "Though I do write on the first page, ‘If the objectives are not met, further actions, including dismissal, can be taken.'"
He sometimes combines Improvement Plans with the force-ranking of all his leaders into a 20/60/20 continuum. The bottom 20 percent get the Plan. He says, "My objective is to have the bottom 20 percent be indispensable leaders."
Mind you, in developing a 90-day Improvement Plan, keep Aesop's fable in mind and seek not compliance but commitment. The Improvement Plan must not be imposed from without but agreed upon. Here is a four-step process to do that.
First, all parties must agree to develop a 90-Day Improvement Plan. If people are forced to do it, it won't work as it should.
Second, ask the poor performers to describe what should be in it. Remember, you can veto any suggestions. However, it is best if its key components come from the other people. Only after they have run out of suggestions do you incorporate yours.
Third, develop the Plan together, and agree on its action steps.
Fourth, implement it. Have weekly or bi-weekly meetings to insure the Plan is being carried out.
If the Plan is forced upon someone, it becomes just another screw, another imposed reward/ punishment. However, if it is put together with mutual consent, indeed with mutual enthusiasm, it becomes the screw driver by which poor performers may very well gladly put the screws into themselves.
As a MLM network marketing trainer and consultant, I know the importance of incorporating a 90 day marketing plan of action into a business, especially multi-level programs. In order to attain immediate momentum in your new business, this step is the most important of them all. So how is this marketing plan developed, and what pillars of marketing are necessary for ultimate success?
Strength vs. Weakness
The first components to consider with a 90 day marketing plan are your strengths and weaknesses in marketing. Are you an intermediate online marketer, a beginner, or advanced? Are you a good writer? Do you feel shy being on video? Are you a good speaker? These are great questions to ask yourself before outlining a plan of action. I have personally found my strengths to be in three major areas of marketing. These include article marketing, blogging, and video marketing. The key is to have at least 3-5 pillars of marketing circulating on a daily basis. Being a mlm network marketing training coach, I always emphasize the beauty of marketing pillars.
Get Sound Advice
Now that you have recognized your strengths and weaknesses, you are now ready to move forward in your 90 day marketing plan, but wait, you need sound advice from a professional who's had the chance to implement the marketing plan thoroughly, especially if this is your first time. In the mlm network marketing business, good sound advice comes every once in a while from a few good leaders. Find a coach, mentor, or guide that will walk you through the training you need to succeed in your business. Having all the right answers in the beginning will make life a lot easier once you begin to move forward.
Implement the 90 Day Marketing Plan
Now that you've done your homework in identifying your strength and weakness, you've received sound advice from an elite mlm network marketing trainer, you are now ready to implement the plan of action. After 90 days, simply start the plan over again for another 90 days. Do this over and over and over time, it will become a no-brainer and your mlm business will soon soar. A typical marketing plan looks like this:
Day 1-- Blogging/Social Bookmark/Article Marketing
Day 2- Video Marketing/Podcast/Social Bookmark
Day 3- Newspaper Advertising/Postcard Marketing
Day 4--Facebook & Myspace Prospecting
Day 5--Regroup/Rest
Repeat...
Starting a mlm network marketing business can be a real pain if a 90 day marketing plan of action is not in the mix. I make sure all my clients understand the importance of this technique. Cash flow and leads are what keep a multi-level marketing company in business, and without them, the business is soon to fold. Implementing the tips above will help move your business forward in style.
Both Brent Filson & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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