I'm pretty good at getting repeat copywriting business. But I found out it's not that way for everyone. David Garfinkel knew, so he invited me to I speak on his teleseminar called "Repeat Customer Profit Bonanza!"



Now, I never thought about why I had so many repeat clients before. It was instinctual.

So I dove into the bowels of my mind (ok... maybe that's not a good visual...) and I tore the whole process apart. Took a long time, but in the end, I liked the formula.

Would you like me to share?

Okay... I'll share. I boiled it down to a simple formula.

It's a formula in fact, it's the great formula for Mark Joyner's Great Formula! (Sorry Mark, didn't mean to steal your thunder)

Get results and you gain the gain trust and respect of customers . After all, they are paying you to do the job, right? That means if your product or service truly delivers the goods, you're setting up the expectation it will happen again.

With results, your customers gain trust and respect. After all, they are paying you to do something, right? That means if your product or service truly delivers the goods, you're setting up an expectation it will happen again.

The second thing you need to nail is COMMUNICATION.

2- Communication.

The simple act of 2 way communication does wonders. Not only does it help you build a relationship, you find new needs your customers don't even know they have! Just make certain every communication isn't a sales job.

A phone call out of the blue, sending an interesting article relevant to thier business, even a happy birthday. It all adds up to building the realationship and bonding.

3- Value.

Make sure your customers know you have other competencies and give them value along them.

Just share your unique knowledge... add more value... and they will see how different you are compared to the competition. (You'll smoke the competition!)

My customers think I'm 'just' a copywriter... but only at first. I end up blowing them away with good marketing advice too... for nothing. Now I'm different than most of my competition. And that's a good thing!

Don't be one of those people who only do what they need to do to get by... get outside of that mindset.

Customer service on the web sucks. At least most of it does. Why not go one further and provide warm fuzzy customer care? You'll instantly be different than everyone else... and your customers will LOVE you for it.

I hate the phrase customer service. I want my clients to be CARED FOR. Big difference in my book. Early in my career, this brought up it's own problems (like needy, clingy clients.) But after I learned better how to choose my clients, it works like gangbusters. When you combine it with value that's a winning combination.

I love the way Mark Joyner takes care of his customers. And I would guess it's made them even more rabid fans!

For example, I work with Rick Raddatz, HE gets it. I was flown by Rick to Brekinridge Colorado for a 2 day brainstorming session this winter. We focused on customer service a good amount of the time.

Why is that?

Why?

Because he knows that mad customers tell at least 3 friends, but happy customers tell even more.

Which would you rather have?

Perhaps you're thinking "That's good for Rick, but I don't want to answer all those calls." Fair enough. What may surprise you is that Rick got very few calls regarding customer serice issues. But he did end up getting some good feedback on his product, and several good ideas.

Taking care of EXISTING customers is the cheapest and most effective way to build your business PERIOD! But many marketers see it as "make the sale - goodbye sucka".

(A pro copywriter like me shudders at one and done business models...)

So... if you're looking for that extra edge in your business, give this formula a try. You'll be tickled by the results.

Cheers,

Mike